Design

A good popup not only helps you to build your email list quickly, it's also a powerful tool for presenting relevant offers at crucial moments when your customers will respond to it.

Sadly, most people hate website popups because they can be annoying at times. If the popup doesn't show up at the right time, you might end up losing a customer who's ready to buy your product or service. 

In this in-depth article, we look at the 5 popup mistakes website owners are making and how to quickly fix them. We'll also share examples in each part so you know exactly what not to do.

Still looking for a great web designer or agency for your new website?

After the great success of part 1, we're happy to share with you the second part of our 60 questions post.

In fact, part 1 of our questions and answers is currently in the top 3 most popular posts in our entire blog, so you can be sure these other 30 questions and answers will provide even more value if you're considering hiring a new website developer or marketing agency for your business or organization. If you haven't read part 1, don't worry you can read it here, before or after this post. 

The reason these questions work is after 15 years of experience in building websites, I've gotten to understand what business owners not only want but need in a company website. These 60 questions will guide you through the foundations of building a website so you can ask the appropriate questions, get the answers you really need to hire the right web designer or agency for you and sound smarter while doing so!

The questions are divided into six categories:

In a highly competitive market, a well-made logo can put your business on the map!

When you’re starting a business or side hustle, it’s important to put a visual stamp on what you’re doing to boost your marketing reach, stand out from the competition, and establish trust and credibility with your target audience.

Designing a logo can be a complex task, but luckily there are more options than ever to get the job done quickly, and at a cost, you’re comfortable with.

Don't know where to start? Review these five options for making a logo and building your brand:

Option #1: Do-It-Yourself

Cost: People usually choose this option so they have creative control and don’t have to pay someone to design a logo. However, it does cost time and (potentially) the price of software like Sketch or Adobe Illustrator.

Timeframe: Design isn't easy, and it's up to you to decide how much time you want to spend learning design software and creating logo options. The good news? Online tutorials can help!

Quality: Unless you have strong design skills (or help from a designer friend), your logo likely won’t turn out the way you envision. If a professional logo is what you're after, consider another option.

The onset of new information and communication technologies has ushered in the dawn of the hyperconnected human being. Decades ago, we were restricted to what information was accessible to us though our limited resources and connectivity, but mobile phones, the Internet, social media, and many other technological developments have made it so that information is now readily available for us at the tip of our fingertips. Not only that, but finding these data has become faster, more accurate, more updated, and more accessible – no longer are we restricted to what is available in our surroundings at present.

This growing phenomenon is changing the face of consumer and business decisions. The evolution of customers as more tech-savvy individuals that demands almost-instantaneous delivery of what they want is not only affecting what businesses and industries should deliver to them, but on how to market products and services as well.

This is where the value of a great User Experience (UX) comes into focus – and will be substantial for the success of business in this rapidly and ever-changing marketplace. User experience is growing to be a major deciding factor for consumers in terms of what business to transact with, mainly because they are looking for the most comfortable or smoothest experience. This isn’t a new concept, but is gaining more attention in this digital age as it is a drastic shift in medium.

Shopping around for a new web designer or marketing agency to build your new business website?

If you are, then you’ve come to the right place. I’ve put together a list of 60 questions that you can ask your potential new web designer, to ensure you’re hiring someone with the right skills and experience to successfully develop and complete your new website.

With over 15 years of experience building websites and talking with hundreds of different business owners about business strategy, marketing and web design, I’ve got a pretty good idea of what business owners looking for a website really need. There’s usually a big gap between what customers think they want and what they actually need, and my job has been to navigate them through the differences. By asking the right questions, you as the client will sound smarter, more prepared and will be more respected by your future designer. Additionally, asking good questions will help you get a deeper understanding of who you might be hiring for your next web design project.

The questions are divided into six categories:

Well-made landing pages are essential for capturing potential leads and growing your audience.

As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other web pages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.

Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions for your brand.

Beautiful and informative infographic about the future trends of Web Design for 2017

The industry of website design and web development are constantly changing, and it's important to take note so that businesses small or big take notice and adapt their business websites accordingly.

Our agency Bloominari, a San Diego web design, digital marketing and creative company is ready to take on the new year to help small businesses with making sure their web precence is up-to-date and looking always professional, modern and attractive in order to attract new clients and grow their business online. Be sure to also take a look at our related post on "What will be the most important digital marketing trends in 2016-2017?"

Let’s have a little chat about your business’s website.

Did you hire a web design agency to build your business’s website when the company first launched, but no one has updated the website since?

If you visit your website on a cell phone or tablet, does it look the exact same as it does on a computer’s browser, making it difficult to view the text and navigate the site?

Does your site have very high bounce rates or very short session durations?

Design involves planning, creating and updating. Design also touches many disciplines from information architecture to user interface design to color theory. Every design today utilizes a range of design philosophies from persisting design principles to the most recent design trends.

Humans have five core senses. 

But they’re not all equally important when it comes to marketing.

The majority of information that gets presented to the brain is information we gather through our sense of sight. Our brains are able to process images 60,000 times faster than text. It is also estimated that 65 percent of people are visual learners. So we can safely conclude that appealing to a person’s visual intrigue is most likely the best way to garner their attention.

Infographics are reportedly 30 times more likely to be read than text - including this blog post. Are you surprised? Infographics, when used for marketing your business, can help you increase the communication of data, increase engagement on social media and increase website traffic. It’s best to take advantage of this information and use it when marketing your business.