As part of the overall marketing strategy designed for MK Digital Direct, designing and creating a professional and robust online store was a key to their success.
MK Digital doesn't not have a physical store, and about 95% of all their sales were taken through the phone, yet there's was a huge potential market that was not being served because of the differences in time zones, small sales staff and other reasons. Thus, developing an E-commerce site allowed the company to grow their sales very quickly and capture an untapped international market.
Bloominari designed and managed MK's store, quarterly marketing promotions, E-mail campaigns, social media, all their marketing materials, and provided them with marketing strategy consulting. After more than 13 years in business, and over 7 years of working with them we're proud to say our team has made a big difference in their business.
MK Digital Direct manufactures product photography lighting systems for small businesses who need to shoot photos of their products for promotion them thru marketing materials, websites and online stores. As our second oldest client, Bloominari has provided them with a wide array of marketing, strategy, design and technology services. This item mainly talks about the website so let us focus on that.
MK's original website had been designed in 2001, and we redesigned it in 2005 and then again in 2009 (Current website). Working with MK involved much more than just building the website, as it required a lot of business consulting and strategy, branding, an E-commerce store, online marketing (Including E-mail marketing, social media, SEO, SEM & More) and web technology integrations. Our team provided MK Digital Direct with almost every one of the services we offer.