Marketing & Strategy

Are you looking to drive more sales? Then you should be looking at a localized marketing strategy. So, this article will talk about what localized marketing is, the benefits of localization when it comes to marketing, examples of brands who have successfully localized their marketing, and how to apply it to your marketing.

Research shows that 75% of consumers prefer to buy products in their native language, while there are only 23.5% English internet users in the world, according to CSA Research and Statista. So, why wouldn’t you localize? Localization to conversion is a proven strategy, with localized content boosting conversion 6 times higher, according to Design Rush.

Are you ready to find out more about how to localize to convert? Read on.

Brand loyalty and customer loyalty may sound similar but they are very different concepts. However, both terms are related to customer retention. Without these two concepts, a brand/ product cannot retain its customers. There’s a lot more to the brand loyalty vs. customer loyalty debate, but before that, here’s a sneak peek into the upcoming text.

In the upcoming part of the article, we will establish the difference between brand loyalty and customer loyalty, the pros and cons of both the marketing concepts, and how marketers perceive both in light of the stats they produce. So let’s get started:

Search engine optimization (SEO) is a very prevalent tool in the marketing world. It is used by marketers to drive organic traffic to their website. SEO helps your content stand out without listing it as an advertisement. It can eventually get you more business - if used correctly.

SEO helps you to create awareness amongst the crowd. If your brand enjoys a loyal customer base, SEO helps by updating them on new product lines or features. For attracting potential customers, SEO helps put your brand out there on the map, so more people can know about what is it that your brand sells.

It has been a real challenge in such unprecedented times of Covid-19 for business owners to manage their teams remotely and simultaneously maintain productivity up to the mark. Unlike the IT domain which is having smooth sailing, the financial services sector has been impacted hugely as professionals find it difficult to handle a fully dispersed team.

Having no experience in managing the finance business remotely being the biggest barrier they are facing. And on the other hand, none of their employees had done anything like this previously which is making the situation even worse. It’s high time for both, organization and employees to trust each other more than ever.

In the on-demand economy of today, customers have started expecting immediate attention. They want answers to their questions and concerns immediately. If they have to send an email or request someone to contact them, it's a missed opportunity to convert a lead into a sale.

No matter if you are a solopreneur or a small business owner, virtual assistants are your invaluable asset. Their responsibilities go far beyond traditional clerical duties. By delegating many business operations, from marketing to accounting, you significantly improve workplace performance and minimize operational costs.

Time management means a lot for businesses and it determines how much one gets done over a set period. For small businesses, there is a lot to do in a limited time: website management, client management, and other activities.

Small businesses have to share their workload among fewer people, so it can be strenuous to get things done at the right time. This piece provides some useful tips that can take off the strain considerably and enable small business owners to make the best use of their time.

2020 offers many new and exciting opportunities for social media marketing. Among the top social media marketing trends, we’re going to see more use of video and diverse creative formats. Importantly, the trend of mobile-first usage is going to continue to rise, and manifest in new ways.

In this article, we’re going to show you exactly where to look to find up-and-coming social media marketing opportunities. We’ll give you a glimpse of the future of Facebook in 2020, including Facebook marketing and other social media platforms.  

Trying to understand the difference between social advertising and social networking is like trying to understand every ranking factor that Google uses in its ranking algorithm.

If you've always wanted to get a better understanding of social media for your business, this post will help.

It’ll also help you make strategic decisions on what social media platforms to choose, what type of content to share, and whether or not you should run ads on one platform vs. the other.

Your potential customer spends an average of 2 hours 22 minutes on social media every day, according to the Global Web Index report.

With more than half the global population actively using the internet, your ability to engage with consumers is mostly determined by the effectiveness of your digital marketing strategy.

As new trends emerge, you’ll need to optimize your strategy, take advantage of new growth opportunities, and reach your target audience more effectively.

In 2019, we experienced a lot of digital transformation in advertising and eCommerce environments.

There are about 4 billion internet users worldwide who are online, and on average, they’re spending 6 hours per day on various social media networks, online discussion boards, and blogs.