This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Here’s a (sarcastically) bold statement: People love to communicate.
Here’s another one: People need to communicate with businesses.
Those statements shouldn’t be surprising. So, why do so many businesses make communication difficult and time-consuming?
It’s almost as if these businesses don’t want consumers to reach out to them.
By 2016, more people were using messaging apps than social media. Every year, fewer and fewer consumers are using a phone to contact a business’s customer service and are instead opting for digital customer service avenues. Companies not following this powerful digital shift are getting left behind.
Improving efficiency and minimizing manual tasks to the barest minimum are the pursuit of every business. One of the ways to ensure you’re always on top of your game is by using a Customer Relationship Management (CRM) system. This is where most B2B companies give up. Because they can’t seem to understand why there are so many CRM tools whereas only a handful of them truly works. It turns out the majority of CRM providers are out to make some money, or what do you think? The good news is, having used and tested a couple CRM software systems, here are the 8 important things to know before you complete your order:
San Diego, California - May 1, 2018.
Web design is becoming more relevant than ever as users navigate through countless websites expecting to find the most desired information with ease.
A design that does not fit well with the information that is being presented on the website will affect the overall user experience. Therefore, it is very important to know what elements go into having a layout that actually works to effectively communicate the message you are trying to send.
Today, people spend more time on their mobile more than on their desktop. According to the surveys in the infographic created by Filmora, 48% of millennials watch videos exclusively on their smartphones. From checking an email to visiting any website to check its content, the small mobile screen is convenient and versatile enough to organize your work. Each and every thing you could only previously do on your desktop can now be carried out on your mobile device.
Moreover, Google supports mobile marketing strategies more than any other device as one can reach the consumers on the go with a range of advertisements accessible on mobile devices. Now, obtaining personalized, location and time-sensitive information is simple and easy with smartphones. Let’s check out some of the most important features of mobile marketing.
In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made.
According to CSO Insights 2016 Sales Enablement Optimization Study, 43.1% of respondents felt their social selling training needed improvement. Additionally, 30.4% agreed social selling training required significant redesign; more than any other training process.
The good news is that you can now leverage automation technology to streamline the entire process of your social selling strategy. It doesn’t get better than that.
A social selling strategy is a plan you put in place to utilize social media to connect with your prospects through your content and interactions with prospects. The main aim of your social selling strategy is to convert your prospects into customers.
That said, here are the 6 steps to implement a social selling strategy with automation technology:
You set up and interact with your prospects and customers via a CRM software. You can easily optimize business-customer interactions if you learn the rules.
However, bear in mind that the real engagement that will result in qualified leads, sales, and revenue is anchored on your website conversions. In other words, if you successfully establish trust with your leads, then your website conversion will be impacted.
To get the best results, though, we can use our SEO knowledge — leveraging some of the proven on-page optimization tactics and tricks.
Before we dive into this, let’s get the basics out of the way.
Social media can funnel qualified leads to your business. However, you must know how to automate the tedious process, so you can get more done in less time.
The truth is that you work hard to build and grow your social media fan base. Unfortunately, you don’t have control over your social account. You could wake up one morning and find your Facebook page blocked for reasons best known to Facebook alone.
When that happens, most businesses and marketer will quickly create a new page and start all over again. Inasmuch as that’s a great skill, I bet it’s even more important to convert social chatters and fans into leads for your business.
When it comes to customer onboarding, it doesn't matter who the customer (clients, employees, shoppers) is, you only have one opportunity to make a first impression. Top brands like Salesforce, Travel Protection, and Berkshire Hathaway are delighting customers through the onboarding process.
What they are doing isn’t complicated at all. Let me show you how to tap into these uncommon CRM best practices and take your client onboarding to a new level.
When it comes to engaging past clients, there are all sorts of metrics to measure, whether it be page views, time on site, or email open rates. But if we take away all the marketing mumbo-jumbo, what is customer engagement and why does it matter?
Customer engagement is the strongest indicator of a customer’s feelings about your brand. That’s right, we’re investing all this time and money into trying to improve something so that the client can be happy, and as a result, choose to do business with your company.
If you’ve tried your possible best to win past clients over, I’ll show you the power of marketing technology and how to use it to drive an effective email follow-up campaign.
There's an excitement that comes from subscribing to a marketing automation tool. Sadly, it's not going to last for long if you don't know how to use it. The best approach is to see every tool as an integral part of your marketing plan.
This is a significant mindset shift. Because you now understand how to tap into the many benefits which it covers, like gaining new leads, nurturing contacts, increasing productivity, and maximizing sales in your funnel.
In the end, it boils down to implementing proven marketing automation strategies for your campaigns. Here are some of the best-kept strategies: