This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Make sure you include compelling social media copy in all of your posts - even if you’re posting to share a video, photo, or link. Even though Facebook, LinkedIn, and Google+ will make your post look appealing by providing a video, photo, or link embed, you’ll miss an opportunity to engage your reader if you don’t include a relevant caption.
Think again about how you browse social media. You probably skim posts, right? Make sure your copy is easy to understand even at a glance. Unless your social media audience is primarily made up of professionals who are well-versed in and expect high-level content, you probably want to write simple, easy-to-read copy, using a tone of voice that’s consistent with your branding, that includes clear headlines and calls-to-action.
You don’t know who makes up the majority of your audience and what they expect? Read on…
Beginner designers too often feel the need to overdo their designs attempting to make them look artistic or elaborate.
We have all heard the expression “less is more”. Usually, this is said to mean ‘cheaper is better’. In truth, however, “less is more” isn’t about spending less money.
It is about achieving better design through simplicity. It is about finding the greatest impact through subtraction and restraint.
Newborn creatives try and mask their infancy with flashy graphics and elaborate typefaces. I too, was guilty of this when first starting out.
All this really does, unfortunately, is overcrowd and overcomplicate the piece. Just because a design is simple doesn’t mean its basic or uncomplex. '
Having too many elements in design gives the viewer too much to digest and takes away from the other elements in the piece and the design as a whole.
It’s easy and free to get your company started on social media. After just a few minutes’ worth of set-up, you’ll have your accounts up and running! But how do you know if your social media activity is actually helping out your business?
You should spend the majority of your time running your business — not worrying whether social media is a waste of time! Put your Facebook, Twitter, and Instagram to work with our tips. And if you’re in the San Diego, CA area, make sure to join us for our upcoming workshop on content and social media on November 19!.
It’s exceptionally gratifying to see your follower counts go up as you spend time online. Are those followers converting into paying customers, though?
Keep in mind that social media is at its most valuable when it refers prospective customers to your eCommerce website or your brick-and-mortar location.
Provide thoughtful opportunities for customers to visit your website, learn about your services, and take the next step towards converting. But make sure that these opportunities are written with your audience’s motivators and needs in mind! They’ll be more likely to click through to your site if they believe you’ll be able to provide personal value to them.
Recently we unveiled for you part 1 of our feature 20 Unignorable Rules of Graphic Design adopted from Timothy Samara’s Visual Elements: A Graphic Style Manual. If you missed it you can find it here.
In this second half of the article, I will break down for you ten more unignorable rules that constitute graphic design.
As always remember that these rules aren’t set to never be broken no matter what. Rather, when you do choose to break them do so with a specific intent in mind to better convey your message.
On that note, happy designing and let’s get started!
Artists often create for themselves, but as a designer, you create for everyone else. Your audience must know what it is you are trying to say with those shapes and lines and colors, not just a few ‘enlightened’ folks. Your designs are ultimately being used to promote a concert or relay instructions in a manual or something else communicative. While you should most definitely leave your own creative mark on every piece of work, you will be ultimately judged by how effectively you convey the message, not how pretty your piece looks.
If it’s your intention to make your piece look dull and lifeless, then, by all means, align everything with equal proportions using the same color, shape, and typeface. On the chance, you want to give it some actual life (which hint, hint you should always be doing), move things around and squish some elements together. Give the viewer’s eyes some curves to follow by creating a flowing piece ramp with contrast and density.
If your business already has a website, then you’re on the right path to generating more money through the amazing benefits of promoting your company online. On the other hand, if your company still doesn’t have a professional website, then many could argue it doesn’t exist. Well, it might physically exist, but if it’s not a click away on the Internet in today’s digital era then it basically doesn’t exist in the eyes of most people. Agree?
Having a professionally designed business website is the first step in ensuring that your company can succeed in today’s online world. Want to learn more? Read about the Top 5 must-have digital tools to take your business online.
From this point forward, let’s just assume you already have a business website. Great! “Now what?” you may ask yourself, “How can I make money from my website and generate leads?” That’s exactly what I’d like to help you with, so let’s get to it.
The five basic steps for generating leads are as follows:
1) Create landing pages on your website, 2) Drive traffic to your website, 3) Attract your online visitors by offering them valuable information & tips to help them solve their problems, 4) Capture their information (convert them into leads), and 5) Follow-up with them via automated e-mails.
Take a look at these great tips and statistics on the importance of not only doing online marketing but on focusing on inbound marketing techniques to allow users to find your company naturally online.
Bloominari is happy to present at the San Diego Web Designer's Monthly meetup event on Thursday July 31st, 2014.
For the month of July, we will have an interactive showdown between WordPress and Joomla- the two most popular content management system (CMS) platforms.
Learn more at the San Diego Web Designer's Meetup.com group
A person’s impression of what’s ‘good’ or ‘bad’ design generally is picked up through education and experience. Accumulated from the multitude of designers and critics who came before them, most criteria inevitably boil down to personal preference.
Some are aesthetically based, like “asymmetry is more beautiful than symmetry,” or “a neutral typeface is all you need.” Other factors are more functional, such as “never reversing a serif typeface on a solid background if it’s less than 10 points.”
All rules are meant to be broken, but they should never be completely ignored. This set is not intended to be a definitive checklist to making good design. It should, however, provide points to be considered in every creative project you take on.
Adapted from Timothy Samara’s Design Elements: A Graphic Style Manual, here are
Every, every, every design you ever make must have a meaning behind it. Plain and Simple. It doesn’t matter how beautiful your art is or how creative your graphics look. If your design doesn’t contain a story, an idea or a message you are trying to convey, it isn’t graphic design. It’s just pretty pictures on a page. Tell us something with your work.
Form carries meaning. No matter how simple or abstract that form may be, a form that doesn’t match up communicates conflicting messages to your audience. Experiment with different shapes, details, colors and effects, and explore how they all can work together to support your message. Without keeping your message in mind, your work runs the risk of simply becoming a collage of graphics no longer qualifying as communicative design. Everything the viewer sees should be there for a reason.