This is Bloominari's blog, where you'll be able to find lots of great information about marketing, design, strategy and all updates and news about our company and latest projects.
Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.
Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.
Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).
That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.
This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.
Whether you run an eCommerce store or you want to get more subscribers to promote your digital products, lead generation is critical for the success of your business.
No business without leads will last for long. According to the Content Marketing Institute, “85% of B2B marketers see lead generation as their most important content marketing goal.”
However, it can be difficult knowing how to properly attract and nurture leads.
That’s why a lot of businesses lose profitable leads in certain stages due to lack of proper handling from the first action of potential customers regarding their offer.
The methods your business utilizes in lead generation must be effective to stop leads from leaving from their first response through the final sale, they must be nurtured properly from the initial sign of interest.
Basically, a lead generation that’s done right must be able to effectively educate web users about your brand's offers in order to trigger profitable responses from users for your business.
Inbound marketing is great for generating large volumes of leads. However, there’s the question of how to separate quality leads from web visitors who may not be interested in your offer.
The answer is “Lead Scoring.”
Your leads need to be effectively managed so that you can maximize their potentials.
By utilizing a lead scoring system, you would be able to assign values to every one of your leads in relation to the data you have about them and their behavior on your website.
How to Re-evaluate Your Brand Effectively and Execute a Successful Re-brand
Rebranding is an excellent way for businesses to strengthen their presence and energize the essence of their brand. Seventy-seven percent of B2B marketing leaders say branding is “critical to growth,” and consistent brand presentation across all platforms is shown to increase a business’s revenue by up to a whopping 23%. Rebranding could be one of the smartest moves your company makes.
The following article will define what rebranding means, and explore just how your business can rebrand successfully.
If you want to rank in Google organic results locally for important keywords, then you need to start paying attention to local SEO.
An integral part of local SEO that can catapult your rankings in the map pack is local citations.
You see, citations are important to your local SEO efforts as backlinks are to ranking a website in the organic results (not local pack).
In a Moz survey, local search professionals believe citations is the 4th most important signal for local map pack ranking and 5th for local organic rank.
The aim of your lead capture page is to get you more leads. But you have to optimize this page to make it more effective in capturing leads.
While call-to-action buttons are a requirement, you have to strategically place them in the right spots on your lead capture page.
Businesses are always looking for ways to improve landing page conversions. It’s a lot easier to drive traffic to a page than it is to convert them to customers.
At Bloominari, we help businesses to improve conversions on their landing pages. Check out our Digital Marketing Services today to get started.
We’re based in California but serve businesses with the US, UK, Canada, Australia, you name it.
Are you satisfied with your landing page conversion rates? If you are, then you’re clearly in the minority. Research by eConsultancy revealed that only 20% of marketers claim to be happy with their conversion rates.
These are the terms an online marketer yearns for every second. We try different tactics -- all because we want to get leads and buyers, and of course, sales.
But what if I tell you there’s a perfect website that converts 100% of its leads to customers?
I’m sure you’ll find no website fitting this description!
And this underlines the need for every online entrepreneur to test different elements of their websites to increase conversions.
Maybe you have a website that brings in a lot of sales. It makes you happy. But it doesn’t mean that’s the largest number of sales your company can make.
Because the majority of people who visit your website don’t buy on their first visit. In fact, AdRoll estimates that only 2% of shoppers convert on their first visit to an online store.
Let’s say you beat the average 5 times, that’s still 10%. It means there are many people who can buy your product or service as compared to those that are actually buying it.
That’s why you need remarketing. It helps you to track people who have visited your website without converting and send them targeted messages. In other words, you want to bring them back and turn them into customers.
When it comes to marketing your products and services online, you need to know how to develop a good relationship with your clients and understand what you should do at every phase of their journey.
Do you want Bloominari to help you set up your lead nurturing system and drive traffic so that you can convert more site visitors into buyers? Check our SEO services & packages.
It’s important to nurture the client-customer relationship just as you do other relationships in your life. This helps the relationship to last long, a lifetime even.
According to Demand Gen Report, 67% of B2B marketers say they record at least a 10% increase in sales opportunities through lead nurturing, and 15% of these marketers discovering opportunities to increase sales by 30% or more.
Unfortunately, some B2B marketers don’t regard lead nurturing as an important aspect of customer acquisition. In fact, sales reps. ignore 50% of marketing leads.
With the advancement in Artificial Intelligence (AI), there are many tasks you can automate instead of wasting time doing them manually.
Thus, business automation provides a platform for businesses to save time wasted on manual tasks while increasing the efficiency of those tasks.
Although not every task should be automated in your marketing process.
It's important to be able to use automation for the right tasks. In fact, successful companies tend to do so.