LinkedIn is a goldmine for marketers, especially B2B companies. On LinkedIn, you can find high-level decision-makers who have the authority to pull the trigger on a new purchase.
Even if you sell consumer products, you can still reach an audience of wealthy, career-minded individuals who are ready to buy.
This is why — and how — you should reach them.
LinkedIn is especially popular in the United States as well, where it has 128 million users nationwide.
With that in mind, any business is sure to have an audience in LinkedIn's extensive network of professionals.
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