Keep in mind that your site is one of the most important marketing tools you have. It’s the tool that helps you inform your clients, connect with them, and sell your products.
As the old saying goes, you should never judge a book by its cover.
While this is an appropriate adage to live your personal life by, the reality is most businesses are in fact judged by their cover, and judged quite harshly at that.
And by a business’s cover, of course, I mean their website.