Before deciding on investing in a new website,  don’t forget to do your research.  Your goal is to build an attractive, informative, fresh, and easy-to-remember site.

Keep in mind that your site is one of the most important marketing tools you have.  It’s the tool that helps you inform your clients, connect with them, and sell your products.

As the old saying goes, you should never judge a book by its cover. 

While this is an appropriate adage to live your personal life by, the reality is most businesses are in fact judged by their cover, and judged quite harshly at that. 

And by a business’s cover, of course, I mean their website. 

• Forty-eight percent (48%) of customers—essentially 1 out of every 2 people—use a company website as the #1 factor in determining a business’s credibility. 
• Additionally, Ninety-four percent (94%) of customers said that dated, ugly, or confusing website design was the main reason they did not choose to go with a business.