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Wednesday, 01 October 2014 17:00

Three Tips For Social Media Value

It’s easy and free to get your company started on social media. After just a few minutes’ worth of set-up, you’ll have your accounts up and running! But how do you know if your social media activity is actually helping out your business?

You should spend the majority of your time running your business — not worrying whether social media is a waste of time! Put your Facebook, Twitter, and Instagram to work with our tips. And if you’re in the San Diego, CA area, make sure to join us for our upcoming workshop on content and social media on November 19!. 

Social media should be the first step on your customer’s journey — NOT their final destination!

It’s exceptionally gratifying to see your follower counts go up as you spend time online. Are those followers converting into paying customers, though?

Keep in mind that social media is at its most valuable when it refers prospective customers to your eCommerce website or your brick-and-mortar location.

Provide thoughtful opportunities for customers to visit your website, learn about your services, and take the next step towards converting. But make sure that these opportunities are written with your audience’s motivators and needs in mind! They’ll be more likely to click through to your site if they believe you’ll be able to provide personal value to them.

Published in Marketing & Strategy
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