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I’ll be straight up with you: Most people frown at site audit. Why?

It’s boring, time-consuming, and technical. But it works!

If you need support, you can count on us. Contact our San Diego digital marketing agency -- Bloominari.

Conducting a website audit is an essential task if we want to improve its performance in the search engine results pages (SERPs), shows where you stand so that you can increase your conversions and offer a good user experience.

Published in Technology

Did you know that Google makes changes to its search algorithm almost every day? Yes, it does. Even though these are not major updates, they’re all aimed at improving search results for the user.

As a website owner, you should stay informed about the latest trends in search. Why? Because ignorance of a factor could lead to a penalty.

Worse, you could violate a new rule set by Google and experience a minor or major drop in organic website traffic and rankings.

What proactive measures are you taking to prevent such events? How do you get on Google’s good side while improving user experience?

With 2018 in full swing, here are the top 5 Google search ranking factors that will influence your search rankings in real-time:

Published in Technology

As users’ behavior and needs change, SEO has also changed. Many tactics that used to work have now been outdated as smart engines got smarter.

Despite these changes, digital marketers need to get their website on the first page of search rankings. Why?

Because that's where the opportunities for targeted traffic and more customers spend the majority of their time on. According to HubSpot, 75% of people do not scroll past the first page on a Google search result.

Published in Marketing & Strategy

Everything has been going on well and you’re happy with the amount of traffic you get from search engines and the important keywords you rank for.

But suddenly, you notice a drop in organic traffic to your website. Oops!

What could have gone wrong?

Fact: There could be many reasons for this.

Published in Marketing & Strategy

Today’s buyers are impatient  — they don’t have time, patience or desire to sit around and wait for your website to load on their smartphone or desktop. When browsing online, pages should load almost instantaneously. The longer you make consumers wait, the more likely it is that they’ll lose interest. If you lose their interest right off the bat with a slow-loading website, it’ll be difficult to win them back no matter how great your products, services, or promotions are.

So how can you ensure that you keep them interested, right from the beginning? The first step is to ensure that your page load speed is up to par, and can compete with other websites. There are certain steps that you can take to ensure that your website doesn’t lag. Page load time is an important aspect when it comes to reducing lost web visitors (reduce bounce rate).

Published in Technology

Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a search term. Today, that would see your web pages penalized or totally removed from search results.

SEO is now about providing value for your visitors. And it usually begins with On-Page Optimization. If you want to rank high on search engines today, everything you do from email marketing to social networking to copywriting must be to provide value for your visitors.

Then you’ll improve your search rank. There's no shortcut about it. In this post, I’ll be showing you vital tips to achieve better ranking through copywriting.

Published in Marketing & Strategy

Applying these small practices can make your small business rank on top!

Organic search is typically the largest traffic source for any B2B website, usually accounting for 60-70% of total traffic. But simply receiving this organic traffic doesn’t mean that it’s the right traffic that is going to convert. 

I’ll show you how to better optimize your web pages so you can rank in Google top 10, attract the right people, and grow your revenue.

1. Make Your Website Mobile Responsive

One of the keys to rank high in the search engines today is having a responsive website design. This is because a responsive website allows a desktop computer, a tablet, and a smartphone to access your website easily. 

There’s a new Google algorithm in town, and its name is RankBrain, which has been in use since last October, but many business owners are only beginning to understand the changes it makes to search engine optimization (SEO). RankBrain is part of the Hummingbird algorithm update, and it uses a machine learning technology to filter search results.

Published in Marketing & Strategy

At the end of March, Google held a live Q&A session, in which its Search Quality Senior Strategist confirmed that the top two factors for Google’s search rankings are: content and links pointing to the site (also called link building and backlinks).

This didn’t evoke many surprises - professional marketers around the globe know that those are two key SEO strategies to best optimize a website for search rankings. But it’s nice to know without a doubt what websites MUST have in order to fare well with Google. 

Published in Marketing & Strategy
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