Everything has been going on well and you’re happy with the amount of traffic you get from search engines and the important keywords you rank for.
But suddenly, you notice a drop in organic traffic to your website. Oops!
What could have gone wrong?
Fact: There could be many reasons for this.
Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a search term. Today, that would see your web pages penalized or totally removed from search results.
SEO is now about providing value for your visitors. And it usually begins with On-Page Optimization. If you want to rank high on search engines today, everything you do from email marketing to social networking to copywriting must be to provide value for your visitors.
Then you’ll improve your search rank. There's no shortcut about it. In this post, I’ll be showing you vital tips to achieve better ranking through copywriting.
At the end of March, Google held a live Q&A session, in which its Search Quality Senior Strategist confirmed that the top two factors for Google’s search rankings are: content and links pointing to the site (also called link building and backlinks).
This didn’t evoke many surprises - professional marketers around the globe know that those are two key SEO strategies to best optimize a website for search rankings. But it’s nice to know without a doubt what websites MUST have in order to fare well with Google.
Why Using ‘Smarter’ Words Is Killing Your Business
The best web copy is not the fanciest web copy. It’s not the copy with the most sophisticated words or even the copy that sounds the most ‘professional.’ The best web copy is the web copy that’s the easiest to understand. It’s as simple as that.
Big words and industry lingo are not easy to understand. They’re definitely not easy to scan. I’ve said it before on this blog and I know I’ll say it again, your prospects will breeze through your text, not dissect it. While those $25 words might make your text look rich with rhetoric, they’re also ripe with vague meaning and confusion.
I get it. “I worked hard for this college education, I might as well put it all out on display, right?!” I used to fall into that trap. The bottom line though is you aren’t in the running for the Pulitzer Prize, you’re going after sales. Save your creative voice for the novel you plan to write.
Keep Sentences Short
Short sentences are gold. Solid gold. They’re easy to read. They’re easy to scan. They’re easy to understand.
If you naturally write in longer sentences and are struggling to keep them short and compact, try replacing every comma in a paragraph with a period. It will look a little weird. It may feel choppy. But it will be more affective and to the point.
This is not just my personal style. Human psychology dictates this. Our brains naturally pause every time we see a comma. We can’t help it, it’s how we’re wired to read. Meanwhile a period simply signals the end of a thought, not necessarily a complete pause. It’s much easier to power read a paragraph that’s broken up by periods instead of commas.
Try it yourself. Write out a paragraph like you normally would (including commas), then go through and remove them or change them to periods. See how much quicker you can actually read it? It’s weird, but it works.
Getting to the first page of Google's search results is the goal of most online marketing strategies, and we'd like to share this mini celebration with you.
Bloominari can now be found on Google's first page for a few of our industry's keywords, and that's a reason to celebrate!
Getting here is no easy task, and it has taken over 10 months of hard work, dedication, the creation of lots of valuable information for our target audience through our blog, and other search engine optimization (SEO) techniques.