In the on-demand economy of today, customers have started expecting immediate attention. They want answers to their questions and concerns immediately. If they have to send an email or request someone to contact them, it's a missed opportunity to convert a lead into a sale.

Marketing automation is all about simplifying your business in order to get better results.

According to recent studies, 91% of marketing automation users state that it's one of the most vital aspects for the success of their online marketing endeavors.

Amazing right? That's not all, 80% of marketing automation users noticed a massive increase in the number of leads and 70% saw a huge leap in the number of conversions.

Personalization is the future of email marketing!

In fact, it’s redefined how emails are being sent and received in today’s digital marketing space.

According to recent research by the Aberdeen Group, personalized emails are capable of increasing click-through by 14% and conversions by 10%.

That's why it's vital that you know how to effectively personalize your email marketing.

Whether you run an eCommerce store or you want to get more subscribers to promote your digital products, lead generation is critical for the success of your business.

No business without leads will last for long. According to the Content Marketing Institute, “85% of B2B marketers see lead generation as their most important content marketing goal.”

However, it can be difficult knowing how to properly attract and nurture leads.

That’s why a lot of businesses lose profitable leads in certain stages due to lack of proper handling from the first action of potential customers regarding their offer.

The methods your business utilizes in lead generation must be effective to stop leads from leaving from their first response through the final sale, they must be nurtured properly from the initial sign of interest.

Basically, a lead generation that’s done right must be able to effectively educate web users about your brand's offers in order to trigger profitable responses from users for your business.

What’s a Lead Generation Program?

Marketing requires big efforts to gain that precious customer. But no matter how difficult or easy marketing may be to you, you can get better results with marketing automation.

Marketing automation involves having a repeatable system that sends the right message to your leads at the right time based on their interactions with your email, products, websites, or ads.

When you have the right execution for your marketing automation, it could be the game changer for your business. You can process your leads faster and gain more customers with less effort.

Setting up your marketing automation system allows you to have better conversations with potential buyers and see how they interact with your content and business generally.

Over the years, as automation became popular, marketers tagged it “robotic.”

You have probably read articles where the authors talked about how automation lacks the emotion that's important in human interactions. But these criticisms are unjustified!

With automation, marketers don't need to engage in tasks that are time and energy consuming. In the Automation in the Workplace 2017 report, 59% of respondents estimated they could save 6 or more hours a week when repetitive tasks are done by automation.

Apart from this, automation eliminates human errors and makes important information available in order to turn prospects into customers and serve current customers better.

But in what ways does automation improve your business? Let’s consider a few ways:

A CRM tool will catapult your small business to a new level if you know how to use it. That’s why I created this article to show you how. We’ve discussed in detail how 5 companies use CRM to increase revenue by 839%.

When you’re doing business over the internet, you’ve got to understand that you operate within a global economy that follows brands. Your target audience wants to buy, relate, and communicate with your brand in countless ways.

In the same vein, your competitors are everywhere and the barriers of market entry are low, increasing competitive intensity.

You need a CRM to keep pace, outsmart your competitors, and thrive in this ever-dynamic marketplace.

What is a CRM?

Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales).

But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key.

In this guide, I’ll show you how to create a list, send an email, and then automate the response using the right triggers, based on whether or not the initial message was opened.

Before we get into it, let’s get the basics out of the way.

What is Drip Campaign?

Drip Campaign is a series of emails set up to achieve a particular goal. This could be sales of your product, imparting knowledge, subscription to your service, news updates about your company, etc. In essence, you MUST strive to achieve certain KPIs with your drip campaign.

Marketing automation is a powerful way to keep in touch with your prospects and customers, especially via email.

But the question is, how do you go about it without pushing the wrong button that would lead to unsubscribes?

How many emails do you think your prospects and customers receive daily? 10? 20? 50? More.

According to the Radicati group, an average of 196.3 billion emails were sent and received daily in 2014 and that number is expected to rise to 227.7 billion in 2018.

Email drip campaigns can be a gift and a curse. Done well, they can help you build trust with potential buyers over time, laying the groundwork to eventually convert them into customers.

However, done wrong, drip emails look a lot like spam. For every great cold email you send, it only takes one impersonal or poorly timed follow-up message to lose a prospect (and damage your reputation) forever.

Here’s a good example of a well-structured drip email workflow that Pardot uses to connect, nurture, and convert its prospects into customers.