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Marketing automation is all about simplifying your business in order to get better results.

According to recent studies, 91% of marketing automation users state that it's one of the most vital aspects for the success of their online marketing endeavors.

Amazing right? That's not all, 80% of marketing automation users noticed a massive increase in the number of leads and 70% saw a huge leap in the number of conversions.

How to Re-evaluate Your Brand Effectively and Execute a Successful Re-brand

Rebranding is an excellent way for businesses to strengthen their presence and energize the essence of their brand. Seventy-seven percent of B2B marketing leaders say branding is “critical to growth,” and consistent brand presentation across all platforms is shown to increase a business’s revenue by up to a whopping 23%. Rebranding could be one of the smartest moves your company makes. 


The following article will define what rebranding means, and explore just how your business can rebrand successfully.

Published in Marketing & Strategy
Wednesday, 06 February 2019 07:15

10 Content Marketing Tasks to Automate Right Now

With the advancement in Artificial Intelligence (AI), there are many tasks you can automate instead of wasting time doing them manually.

Thus, business automation provides a platform for businesses to save time wasted on manual tasks while increasing the efficiency of those tasks.

Although not every task should be automated in your marketing process.

It's important to be able to use automation for the right tasks. In fact, successful companies tend to do so. 

Tuesday, 08 January 2019 07:15

The Best Marketing Tips to Start 2019

A new year is coming our way, along with resolutions and new goals for our businesses to keep on blooming!

There’s no better way to start the new year than learning from experience from the past. Here are some lessons learned during 2018 that will help you start 2019 in the right direction.

Published in Marketing & Strategy

To deliver an effective marketing campaign, you need to plan ahead and make improvements along the way. If your campaign is well-executed, your business will definitely generate leads and customers.

If you approach your campaign without a proper strategy to execute it professionally, you’ll waste both time and money.

According to HubSpot, 28% of salespeople do not think their organization’s marketing strategy is effective. Results matter. If your campaign fails to deliver the right results, you may not be motivated to do it again.

Published in Marketing & Strategy

If you’re serious about marketing and growing your business using digital marketing strategies, then you need a marketing budget. You simply can’t do without it.

Most small business owners think they don’t need a budget because they assume that their investments are too small.

But that’s not true.

Funny enough, the core reason why your investment may seem small is lack of effective planning, or not creating a budget. You just spend money and accept anything as it comes.

Don’t run your business like that.

A budget helps you to build a firm structure around your marketing investments so that you can get good returns on them as well as increase their worth over time.

That said, let’s discuss some best practices for setting an effective marketing budget that facilitates sustainable business growth.

Published in Marketing & Strategy

Digital marketing gets better every day. Because marketers are always looking for better means to convince and convert customers. They are looking for new strategies and refining the old ones so that they can have a competitive advantage in business.

You know that this “advantage” would mean more customers, which results in more profits and a better business. Isn't that what you want? 

As exciting as this may sound, a study by SmartInsights found that 49% of organizations have no clear digital marketing strategy. Furthermore, HubSpot reveals 39% of marketers think their organization’s marketing strategy isn’t effective.

This is why you need to improve upon your strategies in 2018 to get your business ahead of the tough competition. 

That being said, I want to show you some of the proven digital marketing strategies that will bring real results this year.

Published in Marketing & Strategy

Lead generation is vital to the growth of a business.

Actively pursuing leads through an effective marketing strategy is a great way to increase conversion rates and ROI. Some strategies have proven to be effective, but a few missing elements could cause potential leads to slip away.

There are several common mistakes companies make that can hamper their lead generation attempts. 

Published in Marketing & Strategy

New small business owners need to appreciate the power of marketing.

Small businesses face a difficult start without a firm grasp of modern marketing. Some modern marketing tools are very efficient and cost-effective for fledgling businesses. Unfortunately, many new business owners simply assume that it’s “too soon” to start heavily marketing. This couldn’t be further from the truth.


Establishing a New Brand

New business owners usually wear several hats in the beginning stages of their companies. Starting a new business is extremely demanding in any industry, so it’s important to understand the role marketing plays early on. For example, investing early in brand awareness can help attract top talent who want to be part of something new and exciting. Additionally, early investments in marketing typically pay off tremendously in the long run. Your first customers are likely going to become regulars if they have a good first experience.

Published in Marketing & Strategy

This last weekend I attended one of the most amazing digital marketing conferences there is in the world, the Traffic & Conversion Summit 2017 in San Diego, California - organized by DigitalMarketer.com. It’s a conference designed for more advanced and experienced marketers and marketing agencies, rather than for people looking to get started in digital marketing. The speakers dig deep into marketing strategy, things that work and don’t work, the exploration and testing of new technology and much more.

During the four days of packed back-to-back sessions with some of the leading experts in digital marketing, thousands of words in notes and over 300 photos shot with my phone of some of the slides; here’s a list of my top 25 takeaways, tips and trends of the state of digital marketing. Do keep in mind that approximately half or two thirds of the sessions were led by the internal team members of DigitalMarketer.com

Setting your business up for success

Published in Marketing & Strategy
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