Here’s a (sarcastically) bold statement: People love to communicate.
Here’s another one: People need to communicate with businesses.
Those statements shouldn’t be surprising. So, why do so many businesses make communication difficult and time-consuming?
It’s almost as if these businesses don’t want consumers to reach out to them.
By 2016, more people were using messaging apps than social media. Every year, fewer and fewer consumers are using a phone to contact a business’s customer service and are instead opting for digital customer service avenues. Companies not following this powerful digital shift are getting left behind.
In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made.
According to CSO Insights 2016 Sales Enablement Optimization Study, 43.1% of respondents felt their social selling training needed improvement. Additionally, 30.4% agreed social selling training required significant redesign; more than any other training process.
The good news is that you can now leverage automation technology to streamline the entire process of your social selling strategy. It doesn’t get better than that.
A social selling strategy is a plan you put in place to utilize social media to connect with your prospects through your content and interactions with prospects. The main aim of your social selling strategy is to convert your prospects into customers.
That said, here are the 6 steps to implement a social selling strategy with automation technology:
Interactive content has proven many times to be an essential aspect of building strong engagement with your leads and customers. At the different stages of your sales funnel, you have to bring interactivity to be able to hook your target audience.
The typical blog posts and articles usually bring uninspiring results, despite all efforts invested in creating them.
In your B2B marketing campaigns, you can stand out in the endless streams of information and promotions reaching your audience through a variety of content, channels, and devices.
Use these 10 interactive content archetypes to superglue your website visitors, engage your leads, and drive consistent sales:
There’s a great film out there called Any Given Sunday that is one of the greatest American sports films to date. It surrounds a fictional American Football Franchises of America Team that is struggling to have a successful season. In a game leading up to the playoffs he gives a speech about how football is ultimately a “game of inches” and how they must be willing to fight for each and every inch to move forward, because when you ad up all those inches it’s gonna make the difference between winning or losing. Digital marketing is the same way.
Generate More Leads, Without Even Trying
Email marketing is a mainstay in your lead-generation arsenal, and for good reason. It’s a simple way to connect with users, create calls to action, and foster prospects down the funnel. Combining your email marketing campaign with marketing automation tools can help your business achieve more in less time. Here’s what you need to know about email marketing and how automation can help you achieve your business goals with a better return on investment.
Today we're going to be talking about something pretty important, an introduction to e-mail marketing automation.
A lot of people ask us you know how actual email marketing and email marketing automation works so in this episode we're going to be covering that so that you really get a good understanding and introduction to how it works. All right let's get to it. So the first thing that has to happen is:
1.you have to drive traffic of some sort to some type of website or landing page so that you can direct users to where you want them to go. So in this example here we showing you a Facebook ad and when people click on a Facebook ad they can be taken either what's called a Facebook lead ads capture form which is something fairly new on Facebook that doesn't require the use of any page or a website. The moment people click on the ad they’ll see a pop up on Facebook and then their information is pre-populated there so that they don't have to type in anything and it's a much faster way to capture people's information.
2. The second option is a landing page which is a one page website specifically created for capturing people's you know name and email at the very least and there's basically nothing else that you can actually click on that page. it's designed like that on purpose so that people don't get distracted.
This is again Jaime Nacach from Bloominari and in today's episode, we're going to be talking about what marketing content to use in each stage of the sales funnel. This is an important topic to cover because it is really important to know that you can't be using all types of content in every part of the sales funnel. Why? Because depending on where in the sales cycle, each of your customers is, they want to see and be informed of different things. So let's jump right into it.
Alright, over here it's a very typical sales funnel that you can see, it starts from when people are visitors, all the way until they reach the stage where they do come paying customers. So in this case, this is going to be a very short video episode because there's not that much to cover but we're going to give you some examples. So one of the first things you want to do at the top of the sales funnel is to create engagement, but before creating engagement, you want to create awareness.
So in order to create awareness that your brand or your company exist, you have to create content that people are interested in. So that means usually talking about writing blogs that can be both writing blogs as well as video blogs, podcasts or anything else where you're trying to provide some valuable information so that people are aware that you exist. Then let's assume then people that are aware about who you are, the next step is, they might want to follow you and keep in touch and be informed of what it is that you continue to provide in terms of content. So the next step could be for them to sign up to be following you on Twitter or they could follow you on Google+ if you're still using that, or on Facebook, or on Instagram or nowadays on snapchat; there's many ways that people can follow you, right. And, it's another step in terms of showing that they're interested in what it is that you're providing.
The next step, when people are more engaged and they really start to trust you and believe in what it is that you are teaching, the next type of marketing content that could be used is when you can actually provide some sort of eBook or a newsletter or something else that people can download and keep it in their email or somewhere else that they can actually access later.
LinkedIn may not be the social network that first comes to mind when we are talking about marketing – but you should not underestimate it.
While you should not expect tons of traffic to your website or an endless number of signups from LinkedIn, for lead generation, LinkedIn can well prove to be the best network to get TARGETED leads.
LinkedIn is not about shouting out, LinkedIn is about connecting. And there is a lot of power in the connections that you already have. These can give you a head start when it comes to B2B lead generation.
There are various ways to use LinkedIn to get targeted leads – here are x of them:
A network is invaluable. And even if you are looking for other contacts or more leads, the connections you have are the best start to grow your network with targeted leads.
Ask the people you are connected with to introduce you to people from their network that might be of interest to you. In most cases your request for help with an email saying something like: “I am doing this now, if you know anyone that might be of interest to me or I should connect to please introduce us“ is very unspecific. Since this requires people put some thought into who might be interesting for you this usually works best with people you know fairly well and who are willing to invest time into helping you.
For people with whom you are rather loosely connected you should be more specific and ask for introductions to some people of your choice – which leads us directly to the second way to get leads:
Welcome to Marketing Fridays episode seven! Today we are going to talk about the differences between automatic or automated marketing, or marketing automation automation vs. manual processes or manual marketing, and we are going to highlight the benefits and the pitfalls of both approaches. Then we are going to be discussing visually the differences between automated process and manual process. Let's begin!
First, we have highlighted on the left side the manual marketing process and on the right, the automated marketing process. I came up with different tactics to compare these two types of processes, so you can really figure out what are the benefits of doing automated marketing in the end.
So the first one says time for setup. On average it will take pretty much the same time to setup manual processes as well as automated processes, in the sense that both of them require similar things such as email templates or steps in order to begin the process of marketing. You might have a little more work to do for automated marketing in terms of working with technology, but let's say that an average it's going to be about the same.
Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it the must-have social media platform in any marketer’s playbook. To stand out on this active network, you’ll need to engage users from multiple angles.
Businesses can leverage the power of Facebook in several ways, and it’s up to each marketing professional to choose which avenues are most likely to yield the best results for their brands. Visibility and engagement are the most crucial aspects of any approach, but it’s imperative to update pages and engage with commenters and subscribers on a consistent basis no matter how you construct your Facebook marketing strategy.