Brand loyalty and customer loyalty may sound similar but they are very different concepts. However, both terms are related to customer retention. Without these two concepts, a brand/ product cannot retain its customers. There’s a lot more to the brand loyalty vs. customer loyalty debate, but before that, here’s a sneak peek into the upcoming text.
In the upcoming part of the article, we will establish the difference between brand loyalty and customer loyalty, the pros and cons of both the marketing concepts, and how marketers perceive both in light of the stats they produce. So let’s get started:
When it comes to marketing your products and services online, you need to know how to develop a good relationship with your clients and understand what you should do at every phase of their journey.
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It’s important to nurture the client-customer relationship just as you do other relationships in your life. This helps the relationship to last long, a lifetime even.
According to Demand Gen Report, 67% of B2B marketers say they record at least a 10% increase in sales opportunities through lead nurturing, and 15% of these marketers discovering opportunities to increase sales by 30% or more.
Unfortunately, some B2B marketers don’t regard lead nurturing as an important aspect of customer acquisition. In fact, sales reps. ignore 50% of marketing leads.
Customer support is the key aspect for both B2B and B2C companies. It doesn't matter the size of the business, without an effective customer service system in place, nothing else works.
Building a positive image in the customer's mind is the direct result of a good customer support — and you need the right software to power it.
If you want to continually keep your customers satisfied, then you need software tools that can make the journey easier. You simply want to automate the tasks as much as you can. Trust me, you really can't achieve significant results if you choose to do it manually.
That said, here are the top 10 customer service automation tools you can choose to make the task of customer service rewarding.
Here’s a (sarcastically) bold statement: People love to communicate.
Here’s another one: People need to communicate with businesses.
Those statements shouldn’t be surprising. So, why do so many businesses make communication difficult and time-consuming?
It’s almost as if these businesses don’t want consumers to reach out to them.
By 2016, more people were using messaging apps than social media. Every year, fewer and fewer consumers are using a phone to contact a business’s customer service and are instead opting for digital customer service avenues. Companies not following this powerful digital shift are getting left behind.
When it comes to engaging past clients, there are all sorts of metrics to measure, whether it be page views, time on site, or email open rates. But if we take away all the marketing mumbo-jumbo, what is customer engagement and why does it matter?
Customer engagement is the strongest indicator of a customer’s feelings about your brand. That’s right, we’re investing all this time and money into trying to improve something so that the client can be happy, and as a result, choose to do business with your company.
If you’ve tried your possible best to win past clients over, I’ll show you the power of marketing technology and how to use it to drive an effective email follow-up campaign.
So you’ve closed another sale, feels awesome right? Good for you!
Now that you’ve managed to convince someone to become your client and invest their hard-earned money with you, it’s time to deliver on your promise (Whatever you offered them). Once you’ve acquired a new customer, it is your job to continue to build earn their trust. To do so, you’ll have to learn more about your customer’s needs, challenges and goals; and to learn more about them you’ll have to do more work.
Building customer loyalty is a monumental task for any company of any size. As the competition gets stiffer and market preference continues to change, it only takes one blunder to turn the whole game around. Whether you are running a well-established brand or a startup venture, you have no option but to meet customer expectations with quality service if you wish to stay relevant in the dawn of rising business competition today.
So how exactly can you do that? Here are some of the best practices that can help you to retain loyal customers and increase levels of repeat business.
Consumer Reports surveys have shown that nearly 91% of customers will not do business with you a second time if you botch the first encounter.
Away with the word customer case studies! It sounds too clinical and detached. Call it a ‘success story’, instead. Your client had a need or problem that no one could solve. You, or your organization, swooped in and provided a product or service that helped that person. Your client’s business soared, or his skin healed, or his dog recovered - whatever the case - you helped him live ‘happily ever after’.
That’s the crux of a ‘customer success story’.