72% of marketers agree that content marketing increases engagement and leads. View stats
However, there are still businesses out there that don’t use content marketing.
This means that these businesses are missing out on practically free leads, organic traffic, and authority.
It’s easy to think that if you don’t have a massive team and capital that you can’t take advantage of content marketing. That’s just not true.
You can reap the benefits of content marketing with a low budget with the right approach and that’s exactly what I’m going to teach you today if you keep reading.
Times are changing and so is the way people are doing their shopping. More and more people are buying over the internet and shopping using e-commerce stores. This means that e-commerce is flourishing. With the growing number of online shoppers, e-commerce stores have an opportunity to win over more customers and improve their business.
However, it’s only natural that there is also a growing number of e-commerce stores. Since the competition is growing stronger by the day, every e-commerce owner needs to find a way to step up their game. One of the ways to rise above your competition is to start dive into content marketing and blog writing.
If you’re not sure how blogging can help you boost your e-commerce sales, make sure to keep reading to learn all about it.
Quality content that provides answers and persuades people to take the desired action is a major tool for improving your search visibility.
Search engines like Google crawl your website and use the content on it to determine your rank in their organic results page.
Of course, you’d need to ensure that your website is user-friendly and excellently designed, however, regardless of what type of optimization is carried out on your site, without quality content, there’s no way it will rank on the search engines results page (SERPs).
That said, you need a winning content strategy if you must drive organic traffic, leads, and revenue from search engines. A recent study showed that 60% of digital marketers are committed to content strategy as a key tool for SEO.
This is a clear indication that your content strategy is an ‘advantage’ when you want to beat competitors in the search results.
With the advancement in Artificial Intelligence (AI), there are many tasks you can automate instead of wasting time doing them manually.
Thus, business automation provides a platform for businesses to save time wasted on manual tasks while increasing the efficiency of those tasks.
Although not every task should be automated in your marketing process.
It's important to be able to use automation for the right tasks. In fact, successful companies tend to do so.
An offer funnel or a sales funnel is all you need to increase your conversions. It defines a series of finite steps that your prospect should follow in order to become a customer over time.
You’re able to know the number of potential customers if you have a good offer funnel.
According to Laurel Mintz, “If you don't know how many people are in your pipeline currently, and what your conversion or close ratio is, you're probably one of the millions of businesses out there that's on the sales struggle bus.”
Since users gain access to your website in three ways, namely:
Each of these channels sends traffic directly into your sales funnel. From there, you begin to engage with and convert the traffic into customers.
Conversion should happen inside your funnel, not outside. So focus on engaging your audience inside the funnel.
Current online trends indicate that buyers want and value quality content. “Quality” in this instance could mean helpful, interesting, useful, persuasive, or/and well-researched.
According to J-P De Clerck, approximately 87% of the buyers consider looking for detailed information and advice before purchasing various services or products.
62% of these buyers prefer web searches as their primary source of information when they’re looking to fix what’s broken or solve a problem.
The web is powered by content. Content is the solution to man’s insatiable search for answers. For businesses, Content = Customers, and Sales.
When people use search engines, social media, online discussion boards, and other online platforms, what do you think they’re looking for?
Content. You’re right!
The design and feel of a site may draw people in, but the content is what engages and builds trust. "Design doesn’t build trust. Or so it seems."
It doesn’t matter how much money you’re spending on digital advertising, you’ll still fail if your content isn’t useful. Internet users are tired of ads.
Everything has been going on well and you’re happy with the amount of traffic you get from search engines and the important keywords you rank for.
But suddenly, you notice a drop in organic traffic to your website. Oops!
What could have gone wrong?
Fact: There could be many reasons for this.
Years ago, you could just stuff your post with keywords, buy links, and land on Google’s first page for a search term. Today, that would see your web pages penalized or totally removed from search results.
SEO is now about providing value for your visitors. And it usually begins with On-Page Optimization. If you want to rank high on search engines today, everything you do from email marketing to social networking to copywriting must be to provide value for your visitors.
Then you’ll improve your search rank. There's no shortcut about it. In this post, I’ll be showing you vital tips to achieve better ranking through copywriting.
Interactive content has proven many times to be an essential aspect of building strong engagement with your leads and customers. At the different stages of your sales funnel, you have to bring interactivity to be able to hook your target audience.
The typical blog posts and articles usually bring uninspiring results, despite all efforts invested in creating them.
In your B2B marketing campaigns, you can stand out in the endless streams of information and promotions reaching your audience through a variety of content, channels, and devices.
Use these 10 interactive content archetypes to superglue your website visitors, engage your leads, and drive consistent sales: