The number 1 goal of most businesses is to increase revenue and marketing automation is a tool that can help you reach your goals faster.
Marketing automation is a simple idea, though one with a wide variation in execution. It can be simple. It can be extremely complex. It’s done by huge companies. It’s done by one-person businesses. The goal is always the same, though: to automate previously complex marketing tasks so you can always send the right message to the right person at the right time.
This includes the process of communicating with your customers and prospects automatically and driving them along your sales funnel with the goal of converting them into paying clients - without doing the manual work normally required.
Our CEO and founder, Jaime Nacach, is very passionate about automation and its role in digital marketing.
What goes on after your sales reps receive demo or sales call requests?
Generally, in most companies, a salesperson is responsible for getting across to the lead and then scheduling an appropriate time to call, in the event the requestor hasn't already picked a time.
The sales person then reaches out to the lead on the agreed date and time. However, if this salesperson is just like 44% of salespeople, then you should be concerned.
This is because once the requestor’s initial request is handled; the salesperson ceases all forms of interaction with the lead.
And that's a bad move. It's a bad move because most times, your leads will not have made up their minds on whether they want to purchase your products yet.
As a matter of fact, 80% of sales demand at least 5 follow-ups, however, only 8% of sales reps accomplish this.
With the advancement in Artificial Intelligence (AI), there are many tasks you can automate instead of wasting time doing them manually.
Thus, business automation provides a platform for businesses to save time wasted on manual tasks while increasing the efficiency of those tasks.
Although not every task should be automated in your marketing process.
It's important to be able to use automation for the right tasks. In fact, successful companies tend to do so.
CRM is an integral part of running a successful business -- whether it's on a small or large scale model. Apart from digital marketing brands, does CRM software work for brick-and-mortar businesses?
Can offline businesses benefit from customer relationship management software? Sure they can!
In this in-depth article, we'll share 5 case studies that will show you how top brands integrate CRM tools in every facet of their operations.
Bear in mind that CRM costs money -- so you have to be sure you're getting the best ROI from it.
Let's quickly dive in.
Customer support is the key aspect for both B2B and B2C companies. It doesn't matter the size of the business, without an effective customer service system in place, nothing else works.
Building a positive image in the customer's mind is the direct result of a good customer support — and you need the right software to power it.
If you want to continually keep your customers satisfied, then you need software tools that can make the journey easier. You simply want to automate the tasks as much as you can. Trust me, you really can't achieve significant results if you choose to do it manually.
That said, here are the top 10 customer service automation tools you can choose to make the task of customer service rewarding.
We are very excited to announce our company, Bloominari, has been named Best Sales and Marketing Automation Solutions Provider in Southern California by Corporate Vision (CV) Magazine!
Corporate Vision is a resource for leaders and decision makers looking to be informed and to improve every area of their businesses. CV is dedicated to working around the clock to shine a spotlight on the brightest, best performing and most deserving companies and individuals from around the business world.
Improving efficiency and minimizing manual tasks to the barest minimum are the pursuit of every business. One of the ways to ensure you’re always on top of your game is by using a Customer Relationship Management (CRM) system. This is where most B2B companies give up. Because they can’t seem to understand why there are so many CRM tools whereas only a handful of them truly works. It turns out the majority of CRM providers are out to make some money, or what do you think? The good news is, having used and tested a couple CRM software systems, here are the 8 important things to know before you complete your order:
There's an excitement that comes from subscribing to a marketing automation tool. Sadly, it's not going to last for long if you don't know how to use it. The best approach is to see every tool as an integral part of your marketing plan.
This is a significant mindset shift. Because you now understand how to tap into the many benefits which it covers, like gaining new leads, nurturing contacts, increasing productivity, and maximizing sales in your funnel.
In the end, it boils down to implementing proven marketing automation strategies for your campaigns. Here are some of the best-kept strategies:
Small business owners become so consumed with managing the day-to-day tasks of their business that there is no time left to grow them. However, growth is essential to staying a step ahead of the competition. How can you grow your business with relatively little effort? Start with one of these “growth hacks:”
Recent research suggests there’s up to an 8 percent overlap in your employee’s social media networks and your own. This presents a great promotional opportunity. IBM started an employee referral program and found that leads that came from social media converted seven times more frequently than leads from other sources. By creating an employee-focused referral program, you can boost your profits while improving employee satisfaction – a win-win. It also saves money on pricey marketing campaigns.
Any client-facing professional who has used a Customer Relationship Management (CRM) system for work understands the incredible value it can provide. These systems integrate with accounting, marketing, and other software applications. They collect all of the information you need in one easy-to-access place, and improve management’s ability to provide direction and encouragement. Of course, the system only works if people are willing to use it.
Rolling out any type of new software or platform for your company is going to have hiccups and frustrations. Since CRM touches so many aspects of your business, compatibility, versatility, and customization are crucial factors. If you attempt to implement a CRM platform that doesn’t work with your existing applications, you’re going to have a difficult time getting everything copasetic without aggravating your usual operations. A failed software launch can be incredibly disruptive, so take the time to fully investigate the capabilities of a CRM platform and the issues you’re likely to encounter with it before committing to it.