Trying to understand the difference between social advertising and social networking is like trying to understand every ranking factor that Google uses in its ranking algorithm.
If you've always wanted to get a better understanding of social media for your business, this post will help.
It’ll also help you make strategic decisions on what social media platforms to choose, what type of content to share, and whether or not you should run ads on one platform vs. the other.
Your potential customer spends an average of 2 hours 22 minutes on social media every day, according to the Global Web Index report.
Google Adwords is normally the first name that comes to mind when most people think of Pay-Per-Click advertising or online display networks.
This is more than understandable. Google is the undisputed king of the internet (especially in terms of search volume and users).
Most established small businesses looking to “branch out” into online advertising look to advertise on Google first. However, their “search” usually begins and ends there once they hit their ad budget (and usually doing so very quickly) and are confused as to the next best option.
In terms of reaching the most eyeballs, Google is still #1 by far. There are other very effective display networks other than the Silicon Valley giant out there though. When determining which one is actually the best choice for your business, Google isn’t always the default choice.
Below are some of the pros and cons of the three biggest display networks you can advertise on: