Monday, 07 June 2021 07:15

Why SEO Needs to be a Priority Now More Than Ever

Search engine optimization (SEO) is a very prevalent tool in the marketing world. It is used by marketers to drive organic traffic to their website. SEO helps your content stand out without listing it as an advertisement. It can eventually get you more business - if used correctly.

SEO helps you to create awareness amongst the crowd. If your brand enjoys a loyal customer base, SEO helps by updating them on new product lines or features. For attracting potential customers, SEO helps put your brand out there on the map, so more people can know about what is it that your brand sells.

 Using SEO should be one of your brand’s top priorities

The traffic generated on your site can determine how many customers your brand is reaching. There is a direct proportion between the number of traffic present on the site and the rate of brand awareness. If you are successful in creatively marketing your brand to the final customer, it can also help establish loyalty between the two; the brand and the customer. Read below to find out more.

What is SEO and Why Your Website Needs It

SEO is quite a crafty tool that has laid the foundation for digital marketing. It has emerged as the go-to tool for marketers, as it helps them rank their content higher on search engines – increasing reach and visibility.

How does that happen? It’s all in the keywords. Keywords are words that are most searched by customers on search engines. How to creatively fit those keywords in your content is what SEO is all about. Dropping the most searched keywords here and there will help you optimize SEO efficiently.

Better Ranking

Imagine how great it will be for your business if your website popped up on any and every search engine that exists? Can you already hear the sound of your cash registers ringing? Well, you don’t have to just imagine it anymore. It can be a very real possibility now, if you are using SEO to market your content.

An SEO expert can help your content rank at number one when searched on any search engine. Users on the search engine will automatically be shown your website and who wouldn’t click on the first page. People now are patient enough to surf till the last page of their search results.

More Visibility

It can drive more people to your site, as your content will be more visible on SERPs. Since we have established that SEO helps you rank better, it makes sense that more people will be able to see what you have to offer.

Whatever you are selling will be out there for customers to view, judge and make a decision about. More visibility amongst customers can help in acquiring new customers, and also influence their buying behavior. If your brand is using SEO, the chances are that more people have it under their radar. Even if they don’t end up making a purchase, they will at least know quite a bit about your brand and might come back in the future or refer it to someone else.

4 Reasons to Prioritize SEO in Your Marketing Budget

The marketing world is an emerging one. New trends take place every day, replacing old ones. It is important for your company to stay on top of the game, and SEO helps you do that. It helps your content stay relevant.

It Gets You More Customers

SEO drives more people to your website. It helps in creating awareness amongst potential customers. Have you heard the saying, “the more, the merrier”? We are true advocates of it, as long as it is from an SEO perspective.

Less Expensive Than Advertising

Using SEO as a marketing tool isn’t expensive.Paying for advertisements will cost you more as opposed to SEO. If you go to a different advertising agency, they will charge you for the tools that they use and also their own service fees: which, mind you, can be quite heavy on your wallet. However, using SEO on your own is an organic way of advertising, and you don’t even have to pay anyone!

Get Ahead of Your Competition

Using SEO as a marketing tool will make your content more visible than your competitors’. There are high chances that your competition is already using SEO to drive more traffic to their website. There is a lot of competition out there and you might want to stay on top of your SEO-game.

Better Customer Experience

If used SEO correctly, customers will find it easier to locate your page, along with your products and services. The smoother their experience with your website is, the more they will keep coming back. It will also land your brand in their good books.

Examples of How SEO is Beneficial

Correctly optimized pages benefit your business as it gets more views or users on the website. SEO magnifies your brand for the public. The high rank on SERP will also improve your brand’s credibility.

High ROI

Your business is likely to boost sales when there is more traffic on your website, which translates into increasing revenue. Increased traffic leads to more awareness, which leads to purchases, and that will get your cash registers ringing.

Increased Brand Awareness

More people will come to know about what you are selling, as it will appear at the top on any search engine. Even if you are not making sales, it is important to increase awareness. You never know when a customer might pop up just to purchase the smallest of items.

Helps with PR

One of the many goals of an SEO expert is to build links. Those links then help with your company’s PR.

Sources Leads

SEO can help identify your customers’ buying patterns. You can have an idea of what customers search about the most, giving you a glimpse of what products or services they are into at the moment.


SEO is a very affordable tool that can aid in your business’s marketing strategy. Getting ahead of the competition can be difficult. SEO could be the only answer in a highly competitive marketplace with constant brand promotions.

SEO not only guarantees quality traffic, but increases the chances of acquiring more traffic for your brand, exponentially. If you aren’t already using SEO for your advertising, then get on it now. It will bring a significant change to your brand.

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Jessica Ainsworth

Jessica Ainsworth, Founder of Pendragon Consulting, LLC, a digital marketing agency based out of Maryland, is focused on helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Author of The Beginner’s Guide to Facebook Advertising: Create Impactful Ads and Increase Your Return on Investment and The Beginner’s Guide to Content Marketing: How to Drive Traffic, Provide Value and Increase Revenue, Jessica loves teaching small businesses how to stand on their own two feet to remain competitive without having to pay an agency to do it for them (unless they want to - in which case, give Pendragon a call).

Former intelligence analyst and total nerd, Jessica has a special fondness for research and analytics. Having a strong background in analytics, marketing seemed like an almost natural career transition. She is a veteran, author, marketing professional, philanthropist and board member at 22 March for Life, a veteran suicide prevention organization.


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