2. Automate Wherever Possible
Automating repetitive tasks can help your business grow faster. The two most effective types of business automation are in your marketing and sales departments. Automating your email marketing campaigns, for example, frees up your marketing department to create awesome content and develop new campaigns, while automating time-consuming tasks in your sales department allows your team to actively pursue more leads.
Some small businesses fall into the trap of trying to pursue engagement through every social media network possible. This, unfortunately, will only result in you spreading yourself too thin. Do some market research and get to know your target audience. This will help inform your decision to pursue certain social media avenues. It wouldn’t do much good to have a Snapchat account, for example, when most of your target audience is over the age of 40.
4. Use Organic Sales Tactics
Advertising is everywhere we turn in the online space – but people still don’t like feeling as though they’re being pushed into a sale. It’s easy to forget about organic SEO strategies when everyone else is leveraging paid or sponsored content. People like to feel as if they’re doing their own research, and not like they’re being lured to a website. In fact, user searches are the No. 1 factor in traffic for a site, so don’t neglect your organic SEO efforts.
5. Fully Embrace Mobile
By now, many businesses have optimized their websites for mobile. If you haven’t, you risk falling behind the curve. Ensure your website is easy to navigate, no matter what device someone uses to visit it. But it doesn’t stop there: Consider entering the world of mobile advertising, especially since people spend more time on mobile devices than desktops or laptops. Finally, consider a mobile application to encourage ease of use and conversions. E-commerce stores enjoy a 90 percent increase in add-to-cart options on an app, as opposed to browsing the mobile web.
Growing your business doesn’t have to be a chore. By observing some simple tips – like using your time wisely and dedicating enough time and energy to your mobile audience – you can increase your conversions and ultimately drive sales. This will allow you to grow your business with a relatively small investment of time and money.