Tuesday, 29 September 2015 23:15

Growing Your Business Online: Stages of a Company's Digital Presence

Tonight I attended a great marketing meetup hosted by the SoCal Marketing Club in San Diego's new downtown coworking space ROC. The event featured a great talk by OrganikSEO titled "Using Content to Amplify Your SEO Campaign" and it inspired me to write this short post.

Shortly after meeting Julien Brandt, OrganikSEO's founder and speaking about various online marketing topics, he shared with me his company's new "Growing your Busines Online" infographic, which shares the essential message of this blog post in a single image. In fact, this image is being shared here on Bloominari's Blog before Julien had a chance to post it on his own site, so I'm happy he gave me the opportunity to do so :-)

Growing Your Business Online Infographic

Stages of a Company's Digital Presence

1. The Roots - Develop & Define

This is the stage where a company needs to plant the seeds and slowly define and grow the foundations of its brand, unique value proposition, and what they stand for. 

The infographic  shows the roots of this beautiful tree with the words: Brand Voice, Logo, Tagline, Colors, Unique Value Proposition. This important step helps a company define and understand what they do and what products/services they'll focus on offering their target audience.

2. The Core - Attract & Connect

At this stage the company's purpose is to ensure they have a digital home on the Internet, a website. This stage is represented by the core part of the tree's trunk, which greatly represents the importance that this part of the tree has to the overall success of the tree's growth, height and success.

In today's digital world, without a website your company practically doesn't exists for about 99.99% of the world. A professionally designed business website allows your company to tell people what you do, with the purpose of attracting new leads, connecting with prospective users and showing the best virtual face your company can design.

Important elements to develop an amazing and successful website include clear messaging, easy navigation, a responsive mobile-friendly design, clear call-to-actions, etc.

In fact, our company focuses in helping small and medium businesses to develop and grow their company's digital presence through Stage 1 and 2 of this infographic.

3. The Canopy - Communicate & Grow

Towards the top of the tree's trunk and all the way to the top of the canopy, a company's brand should be focusing on the communication and growth stage.

This is the time where a company focuses on increasing its search engine's rankings - organic and paid - through various advertising mediums and on-page & off-page SEO techniques. 

On-page optimization must come before paid and organic traffic initiatives, to make sure that a company's website is professionally built and optimized for the keywords, descriptions and information that search engines like Google is looking for. These important on-page SEO items help search engine spidbers/bots to understand what a company does.

If a company skips this step and rushes down to start advertising and creating content to generate inbound marketing traffic it would be committing a great mistake, as it wouldn't take the opportunity to properly label all of its pages, content and images with the right tags for Google to find, index and rank.

But let's be positive and assume that your company has already completed a thorough analysis of your website's on-page optimization status, and has taken the steps to modify and edit your site's content as needed to reach maximum exposure. Now it's time to move into paid and organic website traffic generating activities. 

These activities are represented on the tree's canopy through the main paid and organic branches. 

  • Paid Website Traffic Activities: Pay-Per-Click (PPC, ADWords), Retargeting ADs, and Social Advertisting (Twitter, Facebook ADs).
  • Organic Inbound Traffic Activities: Content Development (Writing blog posts and articles showing clients what you can do, instead of telling them), Social Media Sharing, Organic SEO, Local SEO, Comments on articles, etc.

For this important stage in a company's digital prescence growth, we recommend medium to large companies to reach out to OrganikSEO for their expertise on this field. For small to medium businesses, our company offers basic on-page website optimizaiton and content development services for SEO.

Image Credit:OrganikSEO

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Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

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