Monday, 11 July 2016 18:24

Email Software Choices For Every Business Budget

Think about the last time you signed up for a business’s marketing emails or newsletter. Or think about the last time you made a purchase with a company and then started receiving their marketing emails. This tactic is called email marketing - it’s used by approximately 82% of global companies, as well as an estimated 95% of all companies that use some sort of marketing automation tool.

Emails sent through email marketing technologies average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.

Email marketing is the most efficient and direct way of reaching leads and previous customers, keeping your business on their minds and grooming them to purchase.

Email marketing software is a scheduling and automation tool that businesses invest in to provide a well-rounded marketing strategy.

Your business needs to purchase email marketing software to conduct effective, professional and legal email marketing techniques. The good news is that there are so many different types of email marketing software out there today that you can find one that matches your budget and even works with your CRM database (if you have one).

Here is our breakdown of the best email marketing software choices for each budget:

Budget : $0 Per Month


With plans ranging from free to $1,946 per month, SendinBlue is for any growing business. It features a drag and drop email designer that is extremely use-friendly (and two other editor options), pre-designed email templates, tracking analytics, custom contact fields and sends responsive emails (aka: mobile-friendly emails). All of the necessary features are included in this highly-rated software.

Learn more about their prices here and learn more about their features here.

July12 SendinBlue


Budget: Less Than $10 Per Month


This inexpensive, yet easy-to-use email marketing platform offers free email templates, A/B split tests, auto responders, free image and file hosting, subscription opt in forms, analytics reports, social media sharing and Google Analytics integration. Lots of great options are available for low monthly or yearly prices. Their free plan does not require a credit card.

Learn more about their prices here and learn more about their features here.

July12 CakeMail


Budget: $15 Per Month


This email marketing software offers very competitive features and prices, with landing pages, autoresponders and webinar features included in their lowest price packages. This technology also has Google Analytics integration, great support, helpful tracking abilities, no message limits and a range of advanced features that can be used at no extra cost. The free trial does not require a credit card.

Learn more about their prices here and learn more about their features here.

July12 GetResponse


Budget: $20 Per Month

Constant Contact

With the highest number of customers than any other email marketing company, it’s safe to say Constant Contact is a pretty decent tool. There is a user-friendly email editor that allows full customization, unlimited campaigns, marketing list creation, email analytics reports, multi-user capabilities for one account (perfect for medium-sized businesses), great customer support, as well as mobile and social media features. There is a 60-day free trial and a credit card is not required.

Learn more about their prices here and learn more about their features here.

July12 ConstantContact


Budget: Less Than $50 Per Month


If you plan on sending around 10,000 emails per month, then you want to graduate to the more advanced types of email marketing platforms. 1PointMail has all of the normal email template customization and mailing list management features, as well as drip campaigns, advanced testing capabilities (such as a deliverability comparison between campaigns), custom field creation, easy import and export functions, flexible bounce rules, text marketing, spam check and 24/7 support.

Learn more about their prices here and learn more about their features here.



Budget: Less Than $400 Per Month


This software is a favorite among successful businesses that use Microsoft Dynamics CRM. If you have the money available to invest in comprehensive email marketing software, then you will want ClickDimensions or something similar. This particular technology (note that it only integrates with Microsoft Dynamics CRM) has everything from full email marketing capabilities to landing page and web form creation to in-depth reporting, lead scoring and web intelligence features, as well as excellent customer support. It’s worth every penny.

Learn more about their prices here and learn more about their features here.


Important Tips:

Keep in mind that the most basic and inexpensive technology plans will have the least amount of features.

Contact these companies and ask for a demo or a free trial before you commit or purchase.

Unsure what the benchmark is for performance analytics? Find awesome email marketing insights and average analytics categorized by industry here.

Still confused about the features of different email marketing platforms? Not sure how to set up the software and utilize it? Please contact us for a free phone consultation!

Actions To Take:

  1. Figure out how much money you can safely set aside every month to invest in email marketing software. (Make sure you have a CRM contact database first!)
  2. Find email marketing technology companies with solutions in your price range.
  3. Commence software demos and free trials to figure out which software is the best for you and your business.






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Jaime Nacach

Marketing Strategist

I love helping small businesses with their digital marketing and business strategy. I'm a young man with a passion in entrepreneurship and international experience in business development, marketing, sales, and web/graphic design. 

Find me on: Team Page | LinkedIn | Google+Personal Website

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