This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers.
Instagram stories were launched in the beginning of August and have propelled the social media giant to another level: 600 million monthly active users, thanks mostly to its new Instagram Stories feature. Instagram is currently the second-most used social media site in the U.S. and Instagram Stories now have at least 100 million daily users.
Instagram users who never used Snapchat were probably immediately smitten with this new feature. (However, if you use Snapchat, you know that Instagram stole the Stories idea from it.) Either way, Instagram stories are awesome, engaging and it looks like they’re going to stick around.
When most businesses think of outsourcing, they see only dollar signs. While it’s true outsourcing does entail some expense, sending out some business processes can actually make businesses turn a profit faster. Outsourcing also can help take the strain off of already-overworked business owners.
One area for which this is especially true is your marketing efforts. Learn how to weigh the costs and benefits of outsourcing your marketing ¬– and how it can save your company time and manpower, which are valuable commodities for small businesses.
Your marketing needs may ebb and flow like the tide. One advantage of outsourcing your marketing efforts is because they can be readily scaled to meet demand. For example, you might need a guerilla-type campaign during the holiday season or while running a sale. An outsourced agency will be able to pick up the slack and meet demand, something you may not be able to do in-house. You’ll be able to scale back just as quickly when the season is over.
This San Diego marketing agency, Bloominari, is full of die-hard fans of marketing automation software. Always reading about new technology, always researching new tactics, always tinkering with new tools. We use various technologies for (internal and external) business communication and organization because we know and believe in the benefits.
In case you don’t know what I’m talking about: Think back to the last time you filled out a contact form on a website or emailed a business and then immediately got an email confirmation about your inquiry. (Usually the email reads something like, “Thank you for contacting us. Someone will respond to your inquiry shortly.”) That instantaneous email was sent to you via automation software.
Know when a marketing agency is in it to win it – for your business.
In the digital age, the marketing industry is booming. Companies of all sizes outsource their marketing efforts to stay competitive in today’s fast-paced world. It’s vital to understand the difference between a marketing agency that’s truly invested in a client’s success versus one that is solely concerned with generating profit for itself. Learn how to pick the perfect marketing agency.
Marketing agencies come in all shapes and sizes. Know how to choose the best.
A market agency is a valuable asset for your business – one that can take a lot of worries off your plate so you can focus on growing your business. It’s vital to properly vet potential agencies before selecting a partner. Stay alert while shopping for a marketing agency, and beware of these common red flags that indicate a marketing agency might not be right for your brand.
Writing quality content is time-consuming enough. Posting it to multiple social media sites can take you “forever”. Here are the seven best options that can cut your task from 15 to 30 minutes, at most, freeing your time to concentrate on what’s most important.
If you’re a million dollar author like J.K. Rowling, creator of the Harry Potter series, it’s easy to achieve success with subsequent books. After all, you’re known, and loyal followers can't wait to pluck them off the shelf. The problem lies with your first book, and Rowling had massive problems with that one. Harry Potter spiraled through various rejections, before Joanne K. Rowling hit it. Rowling wrote fiction, but both fiction and nonfiction authors struggle to market that first book. Let’s see how two famous authors of each category succeeded.
According to a recent survey, consumers make 51% of their purchases online, a 3% increase over one year. The same survey also found that 48% of transactions were through eCommerce in 2015. If there was ever any doubt, this information proves that the future is bright for online shopping.
I’ve been a marketer in-house for several companies and a marketer for several marketing agencies, and I’ll tell you, the skills needed for either position are exactly the same.
However, it’s more difficult for a business to find a competent marketing specialist who will make a good fit in-house, compared to finding a competent marketing agency that can reach the goals that you have in mind.
When you think marketing, you probably picture billboards, television commercials and radio jingles. YouTube isn’t something that always comes to mind, but it can have a major impact on consumers and on your business’s bottom line. In fact, YouTube is every bit as powerful as other social media sites, if not more. The popular video-sharing site attracts more than 1 billion users each month, a number that mirrors Facebook’s monthly usage. It’s also growing at a much faster rate.