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Marketing & Strategy

This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers. 

Why SEO Needs to be a Priority Now More Than Ever

Search engine optimization (SEO) is a very prevalent tool in the marketing world. It is used by marketers to drive organic traffic to their website. SEO helps your content stand out without listing it as an advertisement. It can eventually get you more business - if used correctly.

SEO helps you to create awareness amongst the crowd. If your brand enjoys a loyal customer base, SEO helps by updating them on new product lines or features. For attracting potential customers, SEO helps put your brand out there on the map, so more people can know about what is it that your brand sells.

How you can Remotely Manage your Finance Business Team

It has been a real challenge in such unprecedented times of Covid-19 for business owners to manage their teams remotely and simultaneously maintain productivity up to the mark. Unlike the IT domain which is having smooth sailing, the financial services sector has been impacted hugely as professionals find it difficult to handle a fully dispersed team.

Having no experience in managing the finance business remotely being the biggest barrier they are facing. And on the other hand, none of their employees had done anything like this previously which is making the situation even worse. It’s high time for both, organization and employees to trust each other more than ever.

Does Live Chat Really Work for Marketing?

In the on-demand economy of today, customers have started expecting immediate attention. They want answers to their questions and concerns immediately. If they have to send an email or request someone to contact them, it's a missed opportunity to convert a lead into a sale.

How to Grow Your Business with Virtual Assistants

No matter if you are a solopreneur or a small business owner, virtual assistants are your invaluable asset. Their responsibilities go far beyond traditional clerical duties. By delegating many business operations, from marketing to accounting, you significantly improve workplace performance and minimize operational costs.

7 Tips For Time Management At A Small Business

Time management means a lot for businesses and it determines how much one gets done over a set period. For small businesses, there is a lot to do in a limited time: website management, client management, and other activities.

Small businesses have to share their workload among fewer people, so it can be strenuous to get things done at the right time. This piece provides some useful tips that can take off the strain considerably and enable small business owners to make the best use of their time.

Social Media Ads: Where you Should Consider Posting in 2020

2020 offers many new and exciting opportunities for social media marketing. Among the top social media marketing trends, we’re going to see more use of video and diverse creative formats. Importantly, the trend of mobile-first usage is going to continue to rise, and manifest in new ways.

In this article, we’re going to show you exactly where to look to find up-and-coming social media marketing opportunities. We’ll give you a glimpse of the future of Facebook in 2020, including Facebook marketing and other social media platforms.  

Social Networking Vs Social Advertising: What's the Difference?

Trying to understand the difference between social advertising and social networking is like trying to understand every ranking factor that Google uses in its ranking algorithm.

If you've always wanted to get a better understanding of social media for your business, this post will help.

It’ll also help you make strategic decisions on what social media platforms to choose, what type of content to share, and whether or not you should run ads on one platform vs. the other.

Your potential customer spends an average of 2 hours 22 minutes on social media every day, according to the Global Web Index report.

17 Digital Marketing Trends 2020 to Start Implementing Right Now

With more than half the global population actively using the internet, your ability to engage with consumers is mostly determined by the effectiveness of your digital marketing strategy.

As new trends emerge, you’ll need to optimize your strategy, take advantage of new growth opportunities, and reach your target audience more effectively.

In 2019, we experienced a lot of digital transformation in advertising and eCommerce environments.

There are about 4 billion internet users worldwide who are online, and on average, they’re spending 6 hours per day on various social media networks, online discussion boards, and blogs.

How 7 Companies Use CRM Automation to Increase Revenue

CRM solutions vary from company to company because each company has different dynamics in terms of sales and marketing, products and services, and customer needs.

Therefore a CRM solution is a program that collects all customer data in one place using CRM software.

Interestingly, companies can collect customer information using various tools and methods in CRM software.

Customer relationship management is essential for business success. With a CRM (Customer Relationship Management) platform, companies can manage, automate, and synchronize every aspect of customer interaction.

9 Gated Content Examples and Best Practices for Collecting Leads

Is there any value in locking your content from your target business?

Some marketers think it’s better to give away all of your information to users without asking them to fill out a form. On the other hand, other marketers think otherwise.

Your decision will depend on your business goals. If you’re just getting started and need to create brand awareness, then there’s no need to lock your content. You should give it away at no cost.

But if you want to generate leads and increase sales, especially after you’ve driven demand for your products and services, you should seriously consider ‘gating’ or locking some of your best content.

Creating high-value content and using that content to entice site visitors to fill out with their contact information is what makes inbound marketing effective, says Meher Prabhu

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