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Marketing & Strategy

This category will feature articles about new and upcoming trends in digital marketing, to keep you up to date with the most relevant and interesting ways to get in touch and reach your end-users, fans, or customers. 

Social Media Ads: Where you Should Consider Posting in 2020

2020 offers many new and exciting opportunities for social media marketing. Among the top social media marketing trends, we’re going to see more use of video and diverse creative formats. Importantly, the trend of mobile-first usage is going to continue to rise, and manifest in new ways.

In this article, we’re going to show you exactly where to look to find up-and-coming social media marketing opportunities. We’ll give you a glimpse of the future of Facebook in 2020, including Facebook marketing and other social media platforms.  

Social Networking Vs Social Advertising: What's the Difference?

Trying to understand the difference between social advertising and social networking is like trying to understand every ranking factor that Google uses in its ranking algorithm.

If you've always wanted to get a better understanding of social media for your business, this post will help.

It’ll also help you make strategic decisions on what social media platforms to choose, what type of content to share, and whether or not you should run ads on one platform vs. the other.

Your potential customer spends an average of 2 hours 22 minutes on social media every day, according to the Global Web Index report.

17 Digital Marketing Trends 2020 to Start Implementing Right Now

With more than half the global population actively using the internet, your ability to engage with consumers is mostly determined by the effectiveness of your digital marketing strategy.

As new trends emerge, you’ll need to optimize your strategy, take advantage of new growth opportunities, and reach your target audience more effectively.

In 2019, we experienced a lot of digital transformation in advertising and eCommerce environments.

There are about 4 billion internet users worldwide who are online, and on average, they’re spending 6 hours per day on various social media networks, online discussion boards, and blogs.

How 7 Companies Use CRM Automation to Increase Revenue

CRM solutions vary from company to company because each company has different dynamics in terms of sales and marketing, products and services, and customer needs.

Therefore a CRM solution is a program that collects all customer data in one place using CRM software.

Interestingly, companies can collect customer information using various tools and methods in CRM software.

Customer relationship management is essential for business success. With a CRM (Customer Relationship Management) platform, companies can manage, automate, and synchronize every aspect of customer interaction.

9 Gated Content Examples and Best Practices for Collecting Leads

Is there any value in locking your content from your target business?

Some marketers think it’s better to give away all of your information to users without asking them to fill out a form. On the other hand, other marketers think otherwise.

Your decision will depend on your business goals. If you’re just getting started and need to create brand awareness, then there’s no need to lock your content. You should give it away at no cost.

But if you want to generate leads and increase sales, especially after you’ve driven demand for your products and services, you should seriously consider ‘gating’ or locking some of your best content.

Creating high-value content and using that content to entice site visitors to fill out with their contact information is what makes inbound marketing effective, says Meher Prabhu

How to Do Content Marketing on a Low Budget

72% of marketers agree that content marketing increases engagement and leads. View stats

However, there are still businesses out there that don’t use content marketing.

This means that these businesses are missing out on practically free leads, organic traffic, and authority.

It’s easy to think that if you don’t have a massive team and capital that you can’t take advantage of content marketing. That’s just not true.

You can reap the benefits of content marketing with a low budget with the right approach and that’s exactly what I’m going to teach you today if you keep reading.

The Beginner's Guide to Using Instagram to Establish a Strong Brand Image

Building a brand theme and image on Instagram requires more than posting a photo every day. In order to create a brand that’s easily recognizable, you need to prioritize cleaning up your image on this social media giant. If you’ve just joined Instagram or started your brand, you’ve got some work to do!

Three main steps to establishing a strong brand image on Instagram

Not only will this help you gain traction on the platform, but it will also assist with the overall development of your brand’s personality and traits.

How to Start Building an Email List for Your Small Business

A healthy email list is critical to your small business’ success.


It could be your best marketing asset if you treat it with care. In fact, several studies have shown that the ROI of email marketing is between $30 - $40 for every $1 invested.


If that’s not impressive, then I don’t know what other marketing channel yields such amazing ROI.


Of course, properly managing your email list can increase your revenue immensely, but the challenge is “how to build an email list itself.”


“But as long as you see it as a way to convince someone to date you, you’ll be successful,” says Louise Myers

8 Creative Lead Gen Examples from B2B Brands

Are you looking for some creative lead generation examples that you can implement right away?

If yes, then this article is for you.

Lead generation is a popular term that’s used a lot in the digital marketing space, which is based on the fact that any company that offers a product or service wants to attract as many customers as possible.

But it begins with leads. With the right leads, a business is almost guaranteed to achieve getting paying customers -- if they’re nurtured properly.

12 Sales Email Subject Lines That Get Opened, Read, and Responded To

Email marketing alone can grow your sales by 273%.

If you want Bloominari, our San Diego Email Marketing Team to help you craft high-converting email copy and a winning strategy, contact us today.

Learning how to craft engaging email subject lines can multiply your sales. You don’t have to be a renowned copywriter to write irresistible subject lines.

To get started, you need to use two key ingredients in your subject lines and emails:

  • Personalization
  • Value proposition

Here’s the truth, the majority of your prospects and customers are basically self-centered. 

That means they’re more concerned about what you can do for them. All they care about is how communicating with you can benefit them; how it can solve their business challenges, and make them more money.

If you’re ready to tap into this undeniable fact about people, here are 12 sales email subject lines that get opened, read, and responded to:

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