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Design

Design is ingrained into our company's culture and work process, so we'll be sharing ideas, thoughts and trends in this important aspect of developing great business strategies that lead to successful business practices. 

5 Things to Check Before Hiring a Web Designer in 2019

Your website is the virtual storefront of your brand. It’s a digital presence for all your content and a platform that you use to sell your products or services to the world.

With recent leaps in technology and 2019’s web development trends, websites and e-commerce have gone through several new modifications in its aesthetics and functional capabilities. For example, AI chatbots are now commonly used on online stores and sign-up pages are largely designed on a minimalist approach.

Since these changes influence the target audience of your brand, your website must remain fully equipped and optimized according to their expectations. Therefore, having a skilled, competent, well-composed and motivated web designer do your bidding is imperative to the ultimate success of your website.

In this article, we take the opportunity of sharing 5 key points every online business must check before hiring a web designer in 2019.

Landing Page SEO: How to Rank and Generate Organic Traffic to Drive Sales

You have a responsibility of driving leads and sales on your landing page. But you’ll never achieve your goal without taking drastic measures in SEO.

What is the foundation that helps you to increase conversions and make more sales on your landing page?

Traffic!

Listen, you'll hear many people tell you about how traffic is a vanity metric. But that's only a half-truth.

Getting the right traffic is a key metric. Because without such type of traffic, your landing page is practically a desert. Have you seen a page without the right traffic build up sales?

Which brings us to the matter of gaining search traffic to your landing page. Why is search engine traffic important to your landing page?

5 Key Factors to Improve Conversion Rates Using Psychology and Web Design

One of the main goals of every web designer is to increase conversions for their client’s website.
Achieving this is no easy task when you consider that everyone else is trying to do this as well. There are a lot of principles in design that help you increase conversions, but that isn’t where the story stops.

There’s no reason you can’t use science when trying to attract users. Psychology has studied the way people think for centuries now and its knowledge could come in handy when designing websites.

If you understand how people think, you will be able to design a more intuitive and more attractive website every time. Here are some ways you can use psychology to your advantage.

15 High-Converting Landing Page Examples You Need to Model

To consistently capture leads and sales for your business, you need high-converting landing pages. Every campaign you run online should have a dedicated landing page.


For instance, HubSpot found in a study that companies had a 55% increase in leads acquisition after increasing the number of their landing pages from 10 to 15.

10 Smart Tips to Optimize Your Lead Capture Page

The aim of your lead capture page is to get you more leads. But you have to optimize this page to make it more effective in capturing leads.

While call-to-action buttons are a requirement, you have to strategically place them in the right spots on your lead capture page.

Businesses are always looking for ways to improve landing page conversions. It’s a lot easier to drive traffic to a page than it is to convert them to customers.

At Bloominari, we help businesses to improve conversions on their landing pages. Check out our Digital Marketing Services today to get started.

We’re based in California but serve businesses with the US, UK, Canada, Australia, you name it.

Are you satisfied with your landing page conversion rates? If you are, then you’re clearly in the minority. Research by eConsultancy revealed that only 20% of marketers claim to be happy with their conversion rates. 

[Checklist] How to Design an Effective Business Website - 18 Things You Must Consider

It takes a lot of hard work to build a beautiful, functional, and user-friendly website.

At Bloominari, our San Diego Website Design Agency, we ensure that our client’s websites are designed to appeal to their customers. After all, search engines bots don’t have credit cards to pay for your services, but online users do.

Furthermore, website developers and designers need to work together to ensure your website is visible to search engines. 

More importantly, your website MUST be able to inspire visitors to become customers or religious readers.

This requires many processes. Here’s a checklist of 18 important tasks to consider to design an effective business website:

Color Psychology in Web Design

A lot of things make a website look good. One site can draw you in with stunning images. Another makes your jaw drop with how it plays with fonts. Then there’s the way it uses color, which pretty much brings a website to life.

Color, indeed, plays a crucial role in making a website look pretty. However, there’s more to color as used in websites than meets the eye.

Many of us may not realize it, but the colors as used on any one website are also meant to elicit certain reactions, emotions, and attitudes from the people who visit them. At least that’s what color psychology is telling us.

Website Design for Lead Generation: The Perfect Landing Page that Drives Organic Traffic

Generating organic search traffic is hard. If anyone tells you it’s simple, they have lied to you!

Consider this scenario: If your website is fairly new, all your content pages will take 5 to 12 months because they can rank highly on Google. It’s a fact!

Why? It’s because Google has to test your new content against the competitors’, in order to determine which one is most valuable and answers the user’s search intent (not query).

More so, Google wants to know if your content fills the gap that your competitors have ignored or missed out on — before they can rank your page in their top organic results.

How to Properly Build a Website For Acquiring New Leads Consistently

Not every website is built to generate leads. A high-converting website is laid out with a good understanding of the end user. It goes beyond throwing a “click here” button on your homepage, sitting back, and watching the leads roll in.

In reality, the bar has been raised. As a digital marketer or company, you need to adopt a more strategic approach to website design.

In this informative guide, I’ll walk you through some of the important elements and ways you can optimize your website for lead generation. No, it’s not that difficult!

The first important element to keep in check is you must...

How to Lay Out Your B2B Website to Maximize Conversions

Looking to increase your B2B website conversion rate? Bloominari can help you. Schedule a Strategy Session.

While there are several ways to increase your conversion rate, the very first part to pay rapt attention to is your website design. Remember, it’s the first thing your customers will meet when they get to your website.

A well-designed website is one of the most critical parts of your success online.

In a recent study, marketers say building a website or a landing page and testing them is one of the five challenges faced by B2B marketers.

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