Bing / Yahoo Ads
Pros:
- The same ad is displayed on both Yahoo and Bing (Microsoft)
- Less expensive (than Google) and often overlooked by competitors
- Default search engines on Safari, Internet Explorer and other browsers
- More of an older, business / professional crowd
- Better conversion rates (compared to Google)
- More flexible advertising policies
Cons:
- A smaller share of online searches (roughly 20%)
- Less savvy internet users
- Slower customer service turnaround
- Conversion tracking is way behind Google’s
Facebook Ads
Pros:
- Most popular social network (over 1.23 billion active users and 757 million daily users)
- Much more accurate at targeting specific demographics (gender, age, etc.)
- Can include images/graphics with ads
- Relatively cheap (when compared to Google)
Cons:
- Cannot target search keywords
- Graphics must contain < 20% text
- Recently changed policies and raised prices
- People are resistant to advertising while “socializing”