If you’re running Facebook ads or boosted posts, Facebook will automatically show you some great data about how many people see your ad and how many people are taking action by liking, sharing, or commenting on your ad. You’ll also see how many people are clicking to go to your website. By default, though, Facebook won’t tell you how many people actually converted as a result of your ad.

Luckily, this is easy for us to fix. Follow these simple steps to gain better insights into your company’s ad performance!

Why should I add conversion tracking to my website?

Facebook conversion tracking helps you understand:

• How many ad-referred visitors are taking action on your website
• Which ad or boosted post is leading to the most conversions

Without conversion tracking, you’re left guessing about which sales or mailing list sign-ups were the direct results of your paid advertising. It’s hard to justify investing money in online ads if you don’t know how many sales you received as a result.

All you need to set up Facebook conversion tracking is a Facebook ads account, a clear understanding of the conversion you’re tracking, and the page you’re going to be using to track the conversion. Here are a few examples:

• Purchases of a product are tracked via visits to a unique thank you page.
• Sign-ups for a mailing list are tracked via visits to a unique thank you page.
• Views of a key page, like a unique whitepaper download page, are tracked by visitors to that specific page.

You may even have multiple conversion types on your website, which is totally okay! Facebook will let you track as many as you want. Just make sure you select the right one when you create your ad or boosted post.

How do I set up Facebook conversion tracking?

1. Go to Conversion Tracking and click on create a pixel.
2. Facebook will ask you what kind of conversion you’re tracking. Select from Checkouts, Registrations, Leads, Key Page Views, Adds to Basket, or Other Website conversions.
3. Give your pixel a name that you’ll remember.
4. A box will pop up called view pixel code. Copy its contents.
5. Go to the page you’re using to track that conversion and paste the code inside the tags. Save the page once you’re done.