One of the main goals of every web designer is to increase conversions for their client’s website.
Achieving this is no easy task when you consider that everyone else is trying to do this as well. There are a lot of principles in design that help you increase conversions, but that isn’t where the story stops.

There’s no reason you can’t use science when trying to attract users. Psychology has studied the way people think for centuries now and its knowledge could come in handy when designing websites.

If you understand how people think, you will be able to design a more intuitive and more attractive website every time. Here are some ways you can use psychology to your advantage.