A good popup not only helps you to build your email list quickly, it's also a powerful tool for presenting relevant offers at crucial moments when your customers will respond to it.
Sadly, most people hate website popups because they can be annoying at times. If the popup doesn't show up at the right time, you might end up losing a customer who's ready to buy your product or service.
In this in-depth article, we look at the 5 popup mistakes website owners are making and how to quickly fix them. We'll also share examples in each part so you know exactly what not to do.
San Diego, California - May 1, 2018.
Web design is becoming more relevant than ever as users navigate through countless websites expecting to find the most desired information with ease.
A design that does not fit well with the information that is being presented on the website will affect the overall user experience. Therefore, it is very important to know what elements go into having a layout that actually works to effectively communicate the message you are trying to send.
Still looking for a great web designer or agency for your new website?
After the great success of part 1, we're happy to share with you the second part of our 60 questions post.
In fact, part 1 of our questions and answers is currently in the top 3 most popular posts in our entire blog, so you can be sure these other 30 questions and answers will provide even more value if you're considering hiring a new website developer or marketing agency for your business or organization. If you haven't read part 1, don't worry you can read it here, before or after this post.
The reason these questions work is after 15 years of experience in building websites, I've gotten to understand what business owners not only want but need in a company website. These 60 questions will guide you through the foundations of building a website so you can ask the appropriate questions, get the answers you really need to hire the right web designer or agency for you and sound smarter while doing so!
The questions are divided into six categories:
Micro-interactions define marketing success. A site visitor may not make a purchase on day one, but each time they engage with your site, they grow one step closer to a conversion. Incorporating interactive content into your digital presence is a powerful way to create micro-interactions and drive conversions. Quizzes, calculators, assessments and other types of interactive content not only encourage longer periods of engagement, but they can also provide your team with invaluable data-driven insights.
Native interactive content on your company’s website gives visitors a reason to return, even if they’re not entirely committed to making a purchase yet. Simple games, surveys, calculators, and other interactive content on your site provide simple, free, and engaging ways for visitors to interact with your company. Interactive content also conveys quality; it shows visitors to your site that you have invested in creating something unique and memorable, which in turn conveys the idea that you’re a serious competitor in your market and worthy of their trust and their business.
If you are, then you’ve come to the right place. I’ve put together a list of 60 questions that you can ask your potential new web designer, to ensure you’re hiring someone with the right skills and experience to successfully develop and complete your new website.
With over 15 years of experience building websites and talking with hundreds of different business owners about business strategy, marketing and web design, I’ve got a pretty good idea of what business owners looking for a website really need. There’s usually a big gap between what customers think they want and what they actually need, and my job has been to navigate them through the differences. By asking the right questions, you as the client will sound smarter, more prepared and will be more respected by your future designer. Additionally, asking good questions will help you get a deeper understanding of who you might be hiring for your next web design project.
The questions are divided into six categories:
The hero shot has become one of the most significant trends in web design over the past few years. These large, compelling visuals should express the core of your brand offering in the blink of an eye. Unfortunately, many hero shots fall short of the goal. They are too contrived, too stock, or too confusing. To really stand out, a hero shot should be authentic, natural, and beautiful. Overhauling your entire company image isn’t necessary in most cases, and it’s important to avoid going overboard with your hero shots.
(If you’re not in agreement with that last sentence, click here.)
But your business needs more than just a website. Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend their hard-earned money.
However, the first step, getting people to the website, is perhaps the most critical.
As the name suggests, a landing page is where users “land” once they click one of your links. If you’re striving to generate conversions, you need to make a fantastic first impression each time. Landing pages are a bit different than the other web pages you’ve likely built for your company. They have a clear purpose: they are to get your customers to take the last step in connecting to your brand.
Landing pages are preceded by a call to action. You need to entice people browsing or searching to click on your links or ads. The landing page tells them they’re where they need to be after clicking. Relevant landing pages are crucial to generating more conversions for your brand.
You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post.
You know what a website is. But what is a landing page? How does it differ from a website? How is a landing page used?
A landing page is a single web page that is most popularly built to acquire leads through a short online form. In general, a landing page directs the visitor to its single purpose, which is for them to click the main (or only) call-to-action button (CTA), such as “Buy now” or “Signup”.
Whereas websites are a multitude of pages with various information, media, lead capture forms and call to actions (Learn what a Call-to-Action is), an efficient landing page should just focus on one informational subject and have one call to action (CTA). The goal of a landing page is to get conversions, and landing pages can be stand-alone pages (without navigation to your website) or can be located on your website.
Our company loves to find more ways in which our sales and marketing department can save more time at work by digitalizing and automating as much as possible. Today, I’m excited to talk to you about how your business should be using technology to capture information online from customers or prospects and make it available to the right team member faster and at the right time.
The easiest way to gather information from your users is to create and publish an online form on your website or landing page. To help you get this done easily, without you having to contact your web designer or webmaster, you can use one of many online form builders. Then, once your form is published and you’re capturing your users’ information you can use web-based sync tools such as Zapier to quickly send that info to 700+ other online systems. This may include your CRM, e-mail marketing system, marketing automation, or proposals software.
At Bloominari, we choose to use JotForm as our online form builder of choice. A few days ago, their new version 4.0 launched, and the builder now included amazing new features we think your marketing and web staff will love!
Let’s explore how your business should be using online forms with the goal of creating a form super fast, being able to customize the fields, the look/style of the form and publish to your website to start capturing information.