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Friday, 28 December 2018 07:15

The Importance of Maximizing Your Local SEO

Times have definitely changed, particularly when it comes to finding a business offering a certain product or service in our area.

Back in the day, we had to look for business names in the Yellow Pages or rely on traditional media ads to get an idea which local business can provide what we’re looking for. Today, all we have to do is open our Google app on our smartphone, type in a search query, and get the information we need, whether it’s the phone number of a florist or the business hours of a restaurant near our location.

That is the magic of local search, which is something small businesses that depend on local customers for revenue must pay closer attention to if they want to achieve their business goals. If you own one such business, then you must have a local SEO strategy in place.

Published in Marketing & Strategy

Businesses are embracing email automation. Why?

It’s one of the best ways to get significant results without working extra hard. Once you set it up, it runs automatically, generating customers and sales for you.

With the right automated email, you can achieve engage your audience, and deliver a better customer experience.

Automated email marketing is designed to improve customer lifetime value. For companies, this involves taking prospective customers, new customers, existing, and existing customers on a path — and helping them to see the value in your brand/product.

What Are The Pros Of Automated Emails?

The truth be told: customers expect an authentic dialogue instead of a blanket advertising. Automated email campaigns live up to this claim. Why?

We’re happy and excited to introduce Bloominari’s new pricing model, which we’d like to call “Seeds of Growth”. As 2017 was coming to an end, and 2018 began, our team believed that we needed to use a new pricing model that would continue to align with our company’s mission to help our clients bloom online and provide transparency, while giving our team the ability to improve the use of our resources and efficiency to better serve our clients.

Instant Gratification

Today, we live in a world where we’re getting accustomed to getting things done faster: whether that’s finding the information we’re looking for, solutions to our problems, or receiving products we’re buying online within a couple of days or hours. Yet today, most businesses seeking pricing for marketing services still have to go through a complex and time consuming process in order to receive a quote or price approximation.

Published in News
Friday, 15 December 2017 07:15

How to Create a Loyal Customer Base

The 5 Best Practices to Repeat Business

Building customer loyalty is a monumental task for any company of any size. As the competition gets stiffer and market preference continues to change, it only takes one blunder to turn the whole game around. Whether you are running a well-established brand or a startup venture, you have no option but to meet customer expectations with quality service if you wish to stay relevant in the dawn of rising business competition today.

So how exactly can you do that? Here are some of the best practices that can help you to retain loyal customers and increase levels of repeat business.

1.Think Long-Term – Make Customer Service a Key Business Strategy

Consumer Reports surveys have shown that nearly 91% of customers will not do business with you a second time if you botch the first encounter.

Published in Marketing & Strategy

Innovative products have the ability to raise sales significantly, but without interested customers, those products will sit on the shelves. You can raise interest and gather contacts with effective lead generation strategies. These strategies are sure to raise interest in your company by guiding buyers to your product and making it easy for them to engage. 

Published in Marketing & Strategy
Wednesday, 02 November 2016 23:00

6 Ways You Can Increase Your YouTube Profits

When you think marketing, you probably picture billboards, television commercials and radio jingles. YouTube isn’t something that always comes to mind, but it can have a major impact on consumers and on your business’s bottom line. In fact, YouTube is every bit as powerful as other social media sites, if not more. The popular video-sharing site attracts more than 1 billion users each month, a number that mirrors Facebook’s monthly usage. It’s also growing at a much faster rate.

Published in Marketing & Strategy

Now that you understand a bit about mobile marketing, it’s time to go deeper.  Use what you learned about mobile marketing and make it work for your brand.

Mobile marketing is an evolving game. Every new advance in technology and each new trend adds another layer of complexity to successful mobile marketing. Now that you’ve gained a basic understanding of how mobile marketing works, it’s time to start making it work for your brand to maximum effect.

Published in Marketing & Strategy

Mobile is one of your most important marketing concerns

Are you paying enough attention to mobile with your marketing efforts?

Mobile technology is more popular than ever, and marketers need to know how to approach mobile if they want their companies to remain competitive. Every business—no matter how big or small—must understand mobile marketing to have a solid foothold in the mobile realm of the digital age. Mobile marketing is designed to reach customers on the smartphones and mobile devices that they carry on the go.

Published in Marketing & Strategy

Messenger is evolving into a full blown content platform… and taking on your phone number 

There was a time when asking for a phone number meant something.

It took some courage, it established hope, it was a test of sorts… Would we get a fake? Would the other person answer when we called? Exchanging phone numbers could be the beginning of a fruitful relationship, or of a harassment nightmare. Once people obtained ours, we had no control.

Now Facebook proposes to change everything.

The premise: It´s easier to know a person´s name than their phone number. So why go through the trouble of asking? Not only is that uncomfortable, but using the name as a reference is a more effective way of getting in touch.  

Published in Marketing & Strategy
Wednesday, 09 December 2015 13:50

How to Evaluate Online Marketing Proposals

I recently met a friend of mine, whom I had not seen in years. So much so, that he did not know I had founded an online marketing agency. He had married his college sweetheart and moved to the East Coast. As we were catching up, he shared that he had recently launched a business and hired a local online marketing agency. Then he asked me to take a look at their proposal, since he valued my opinion and “knew nothing about the Internet”.

The incident got me thinking about how hard it for a small business owner to evaluate an online marketing proposal. Though savvy businesspeople know that moving their advertising dollars from print and traditional media to the digital arena is necessary, they often lack the tools to assess what they are being offered and what to expect. If you have been looking for an online marketing agency and reading proposals, this is what you should consider…

First things first

Hopefully, before you were presented with any strategy or quote, you met with the agency. On that meeting, you should have had the opportunity to share information about your business and the goals you wish to accomplish with the campaign. The agency must describe their services and explain how they can help you achieve your vision. Though I am evidently a tech fan, I really prefer to meet any potential clients in person, which lets me get a better sense of the business and the people behind it.

Published in Marketing & Strategy
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