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News

We’re happy and excited to introduce Bloominari’s new pricing model, which we’d like to call “Seeds of Growth”. As 2017 was coming to an end, and 2018 began, our team believed that we needed to use a new pricing model that would continue to align with our company’s mission to help our clients bloom online and provide transparency, while giving our team the ability to improve the use of our resources and efficiency to better serve our clients.

Instant Gratification

Today, we live in a world where we’re getting accustomed to getting things done faster: whether that’s finding the information we’re looking for, solutions to our problems, or receiving products we’re buying online within a couple of days or hours. Yet today, most businesses seeking pricing for marketing services still have to go through a complex and time consuming process in order to receive a quote or price approximation.

Published in News
Monday, 02 May 2016 20:46

Understanding the Marketing Plan

Keeping track of marketing efforts is essential for every business.  Doing so produces a guided track to visualize the company’s strategies and illustrates how it plans to achieve goals and objectives. One of the most popular ways companies accomplishes this is by creating a marketing plan.

According to William M. Pride, "the Marketing Plan is a written document or blueprint governing all of a firm's marketing activities, including the implementation and control of those activities."

 

Published in Marketing & Strategy
Monday, 21 December 2015 21:07

How to Plan Your Content Calendar for 2016

The New Year is coming, and nothing could be more helpful than taking a good, over-arching glance at your content strategy and aligning it with your marketing goals.  With a good plan laid out, you’ll always feel at-the-ready when it comes to a key arm of your marketing plan: content!  So plan to build--and keep--your readership in 2016 with valuable, consistent content.

But how do you plan for content? 

For starters, it’s important to look the the year ahead, as well as your goals ahead. 

Don’t just pull things out of a hat or think of what you may be most interested in reading.  Really get strategic! Who is your audience? Who are you speaking to? How can you content help warm them to your goals, and shape your plans? How can you lead them through your conversion funnel with interesting content? These are the types of things that will help make your content work for you!

Published in Marketing & Strategy

This post is the continuation of our previous post  “Online Marketing On A Tight Budget - How To Prioritize Your Marketing Efforts”. Please read the previous post first, so that this post will make more sense to you.

Our previous article summarized the Top 5 Internet marketing tools and services to consider when promoting your business online. Let’s recap what they are:

In order of importance, the top 5 online marketing tools we recommend are:

  1. A Business Website: The home and basis of all your digital marketing efforts
  2. Online Advertising: The tool to drive people to your website immediately
  3. Social Media Presence: Helps you connect with your target audience instantly
  4. E-mail MarketingLets you stay in touch with your existing leads and clients
  5. Content Marketing, Blogs and SEO: Provides in-depth and valuable information to your end users, and proves to you audience by “showing” your company’s expertise and value proposition rather than just “telling them” what your company can do.

Small business and the Internet marketing world

At Bloominari, we mostly work with local small businesses which are either brand new to the Internet marketing world, or have used some digital marketing tools but don’t quite know exactly how to best use them to generate leads and grow their business.

Our marketing team is constantly talking to small business owners who are usually too busy managing their own company and don’t have the time, expert knowledge or know-how for how to market and promote their products and services in the most efficient way. That’s where our team of experts come into play and help our clients to focus on their business, while we focus on marketing it.

How to promote a business on the Internet with a limited budget

Let’s assume you have a new or existing company called “Baby Cubs” and you want to promote and market your business online. For illustration purposes, let’s assume you have a limited marketing budget of $5,000 USD to get started. How should you spend it?

First, let us recommend that you divide your marketing efforts into two stages.

  • Stage 1: The Essentials - Build a very professional, and mobile-friendly business website, drive traffic to it and connect with your existing and potential customers on social media.
  • Stage 2: Keeping Your Audience Engaged - Follow up with your customers through an e-mail newsletter: share your news, new products/services, and tips on how to help your clients. Then continue to bring value to them by sharing your expertise and valuable tips and tricks through a blog - which in turn will help increase your search engine rankings.

STAGE 1: The Essentials

Based on the example of the “Baby Cubs” company, we recommend that you invest your first $5000 dollars on Stage 1. Then, once your company starts (or continues) earning money you could move to Stage 2 and invest an additional $3,000-5000.

DesignYourSuccessStep 1: Build a professional business Website

First thing we ask our client is “Do you have a company website?”, if the answer is yes, it’s a good sign they understand the value of having an online presence. If they don’t have one, we discuss the importance of having one built and they key elements it must have in order to be used as a powerful marketing tool for the rest of their digital marketing strategy. Learn more about the importance of the website on our first post.

Recommended allocation of your marketing budget to build your professional small business website:

  • 25-40% of $5,000 ($1,250-$2,000)
  • Price range for a 10 page website: $1,000 - $5,000

If your Baby Cubs company already had a website, then you could invest the website design budget on the rest of your marketing strategy.

Related post: Business website, mobile app or both? How to choose the right solution

Step 2: Drive traffic to your website

In the same way that physical store owners try to get people through their door to bring in sales, you also have to drive virtual web users (Internet traffic) to your website, which is your company’s digital headquarters online.

Published in Marketing & Strategy